Innocent Paschal Ihechu (Ph.D), Pamela O. Nwabuisi, Ndu Okoli Ifeoma.
Page No : 1-15
Perception of the Portrayal of Women in Television Advertising amongst Umuahia Residents of Abia State, Nigeria
The researcher set out to determine the Abia Audience perception of the portrayal of women in television Advertising. The fundamental reason behind the study is to ascertain the way Abia audiences, especially the women are portrayed in television advertising; two theories were used as theoretical framework; they are reception analysis theory and constructivism theory. The researcher adopted the survey research design, employing the questionnaire as an instrument for data collection. A population of 138,570 was used out of which a sample size of 400 respondents was studied. Findings from the respondents show that women are not happy about the way they are presented in television advertising. Also, findings show that women are generally found in advertisements for home products, baby items, cosmetics and food items. They are also generally portrayed stereotypically in the advertisement of entertainment, clothes, and cosmetics but are portrayed non-stereotypically in ads for tobacco, travel, food and financial services. Based on the conclusion, the researchers recommend advertisements where women were treated merely as an object to sell, need to be abandoned and women need to come up openly and boldly against their degrading presentation.
Philip Acquaye, Dr. Ibrahim Ofosu-Boateng.
Page No : 16-27
Exploratory Study on Audience Perception of Information Credibility on Media Platforms in Ghana
Using a focus group discussion, this study sought to understand how media audiences perceive information in the media environment in Ghana. The study found out that the prevalence of fake news on social media platforms serves as a disincentive to consumers of media messages from giving attention to information from some media platforms. Legacy media, radio and television, for many of the participants, present credible information on its platform with the belief that rigorous scrutiny is done by the media organisation before information is shared with their audiences on air. Though participants in the group discussions are often dismissive of media information they have doubts about, they occasionally, not routinely, verify information from news portals they deem credible. Participants also rely on their intuition to assess the truthfulness or otherwise of a story.
Ndukwe Udochukwu Emmanuel, Ihechu Innocent Paschal, Ralph-Nwachukwu Onyinye.
Page No : 28-38
Modernity and Burial Rituals in Igbo Land: A Paranormal Communication Approach
The Igbo people believe that a well done burial ritual would determine the well-being of the deceased in the land of the “living-dead”. It is therefore expected that their loved ones perform proper burial rituals to ensure the peaceful rest of the deceased and to avert the wrath of the dead. This study examined modernity and burial rituals in Igbo land from a paranormal communication perspective. The Functionalism approach as propounded by Smith, Burner and White in 1956 was used as the theoretical underpinning for this study. This study adopted textual analysis of historical and oral literature. The findings of this study revealed that modernity has affected the Igbo culture, and also showed that there are socio-religious consequences of not meeting up with the burial ritual demands. As a result, the researchers recommend amongst others that stakeholders in the community and the society at large come together to revive the Igbo culture. They also recommend that families do the needful to ensure that their 'dead' is properly buried to avoid certain misfortunes.