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British Journal of Management and Marketing Studies
Vol. 2Issue 22019pp. 13–29Published 14 July 2019
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Abstract:
This study examined the influence of Change Management on Organizational Innovation with particular reference to selected manufacturing firms in Awka. The study seeks to find out specifically the relationship between Environmental-adaptability and product innovation. The study is anchored on Three Steps Change Theory by Kurt Lewin. Survey research design was adopted. The population of the study is four hundred and eighteen (418) and complete enumeration was adopted. Pearson's Product Moment Correlation was used for data analysis. The findings revealed that there was significant positive relationship between environmental-adaptability and product innovation. The study recommends that focused manufacturing firms should always try to improve their products using innovations that are environmental adaptive.
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