| 1 |
Author(s):
Agbele George (Ph.D), Onoriode Omorho Humphrey.
Page No : 1-8
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An Examination of Application of Vroom’s Expectancy Theory in the State Civil Service Commission South-South Nigeria
Abstract
The study examined the application of expectancy theory in the State Civil Service Commission of South-South Nigeria. The objectives of the study are to determine the relationship between the performance and reward, and if the reward of the staff is based on the performance. Two hypotheses were tested and research questions also analyzed. Using random sampling technique, 180 respondents were selected as sample size. 180 copies of questionnaire were designed and administered for the collection of data and the chi-square statistical tool used for the analysis. The findings revealed that there is no positive relationship between performance and reward and that there is no significant difference between the employee that is well motivated and the demotivated. It was also discovered that the promotion of staff is based on length of years, zoning formula and passing recommended examination not performance or input. Based on the above, we recommend that the idea of anchoring promotion on zoning formula, length of years and passing qualifying examination is deleterious to the system and should be rejected vehemently, but rather think on reward system that is linked to effort in order to encourage hard work and enhance effective performance in the States Civil Service.
| 2 |
Author(s):
Ele Augustine Augustine, Professor B. J. Inyang, Ekpe O. E., Dr. Okongo Nsor John, Eja Basil Richard, Ewah Sunday Felix.
Page No : 9-25
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Organizational Development: An Intervention Strategy for Effective Corporate Performance in Nigeria
Abstract
The challenge of ineffective and poor corporate performance is a recurring issue of serious concern and which has attracted unending corporate discourse among managers of private and public sector organizations in Nigeria. Poor corporate performance could have been the result of lack of effective and efficient change management, worldwide competition, and changes in the environmental factors which affect the growth and development of the organizations. Organizational development as an intentional and unintentional change management, is an interior supportive, creative and innovative intervention strategy that can be used to drive corporate performance in the Nigerian business environment. Organizational development is a well-organized and controlled mechanism which is used by managers and top management in enhancing the corporate performance of any given organization. This research work revealed that organizational development strategies have a significant influence on corporate performance of business organizations in Nigeria. It also revealed that the failure of the organizational development process is caused by poor corporate performance planning of the top management towards the organizational growth and development at regular interval. Based on the findings, it was recommended that top management should institute a good planning group team to formulate and implement viable organizational development intervention strategies in order to enhance the corporate performance of the organizations. The management should also adopt good organizational development intervention strategies such as action research, survey research and feedback, socio-technical systems approach, total quality management approach in the overall corporate planning of the organizations in order to achieve efficient and effective corporate performance standards steadily.
| 3 |
Author(s):
Temitope J. Owolabi, Oluyemi T. Adeosun.
Page No : 26-43
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Result-Based Management System: A Mediating Factor for Employees’ Performance
Abstract
In any organization, human resources stand as vital assets for success; these are to be highly valued in order to achieve the competitive edge. Therefore, human capital policies and practices should be tied to organizational goals. The impact of practices of HRM can be the channel that fuels sustained competitive advantage; therefore, enhancement of organizational performance should be the focus for an organization. Performance management comprises setting expectations, assessing behaviors and results of the employee, giving coaching and feedback, and performance evaluation over time to use in decision making. The aim is to line up individual efforts to achieve organizational goals. To this end, this study attempts to examine result-based management which is synonymous with performance management system, and how it drives employees’ productivity. Utilising the purposive sampling technique, staff within an educational institution were selected in Lagos. It was revealed that setting targets and performance standards would engender the desired productivity in employees. The study therefore recommends a comprehensive performance management system which should also be automated in order to capture key performance indicators of employees.
| 4 |
Author(s):
Olomi Progress Ovunda (PhD), Ikegwuru Mac-Kingsley (PhD).
Page No : 44-53
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Participative Leadership Style and Supply Chain Performance of Retail SMEs in Rivers State of Nigeria
Abstract
This study examined the effect of participative leadership style on supply chain performance of retail SMEs in Rivers State of Nigeria by means of a survey research design and quantitative method to tolerate descriptive and inferential analysis. The population for the study was 377 registered SMEs in Rivers State of Nigeria. The convenience simple technique was used to select one respondent each from the 377 retail SMEs studied. The convenience sampling of respondents was used to 377 respondents for the study. Afterward, 377 copies of questionnaire were disseminated to 377 employees across the identified retail SMEs. Of the 377 respondents contacted, 258 participated in the study; ensuing to a response rate of 68 The 258 respondents produced a total of 249 functional response set. Data were espoused to correlation and regression analysis by means of the statistical package for social sciences (SPSS Version 22.0). It was revealed that, participative leadership style statistically positive and influence information sharing at 0.05 significant level. This implies that a well implemented participative leadership style can increase the chance of making better information sharing in retail supply chain. The study therefore, concludes that, there is a positive and significant influence of participative leadership style on supply chain performance of retail SMEs in Rivers State of Nigeria, and recommends that managers of retail SMEs should emphasis more on the implementation of participative leadership style in their organizations to boost information sharing in order to attain superior supply chain performance.
| 5 |
Author(s):
Agbele George (Ph.D), Onoriode Omorho Humphrey.
Page No : 54-59
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Effect of Ouchi Theory Z on the Performance of Selected Microfinance Banks in Warri Metropolis in Delta State
Abstract
The study focused on the effect of Ouchi theory Z on the performance of selected Microfinance Banks in Warri Metropolis in Delta State. The hypothetical aim was to ascertain the type of relationship that exists between the variables. The population covered 50 staff (Senior and Junior) of the selected Microfinance Bank in the area under study. The instrument employed for data collection was through personal (face-to-face) discussion with the respondents. Positive and reliable results were obtained. The data was analyzed through tables and chi-square statistical technique. The findings revealed that negative correlation exists between Ouchi theory Z and performance of Microfinance Bank. Calculated value less than the critical value (0.722 < 3.84) was equally 0bserved. This connotes a negative relationship between the dependent and independent variable. Microfinance banks in the area under study have been operating independently without the application of Ouchi theory Z that encourages workers/employees satisfaction that result in an increase in productivity. The study recommended that team work should be encouraged among Microfinance Bank. There should be employee participation in decision making and strategic planning among Microfinance Banks. Again, constant and continuous communication (CCC) leadership style should be maintained between employees and employers of Microfinance Banks for maximum productivity.
| 6 |
Author(s):
Oluwaseun Joseph Akanji, Amos Sola Ogunsiji.
Page No : 60-70
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A Comparative Analysis of Marketing Strategies Adopted by Specialised and Deposit Money Banks in Oyo State Nigeria
Abstract
Nigerian banking system is characterized by internal and external competition. The upsurge of new banks created room for innovation and further market sharing. A proxy to determine the extent of competition is the intensity of marketing strategies adopted by these banks in recent times. The strategies utilized by Specialized and Deposit Money Banks have been a subject of inquiry on whether they are alike or not. This work against the identified gaps, therefore, compares the marketing strategies adopted by specialized and deposit money banks and as well examines the effect of service quality management on performance of these banks. Data was collected through a self-administered questionnaire from a number of 102 bank staff in six purposely selected specialized and deposit money banks in Oyo state. SPSS was employed to aid the data analysis. Having analyzed the data, the study found out that there is an insignificant difference between the marketing strategies (promotion strategy, customer relationship management strategy and service quality) adopted by specialized and deposit money banks. Guided by the findings, the study recommended that new entrants going into banking and other financial institutions should stick to the various marketing strategies under the study with the most focus on service quality management. The work also offers that specialized banks need to have assurance, which refers to knowledge and courtesy of employees and their ability to inspire trust and confidence.
| 7 |
Author(s):
Ikpo Kobi P., Okolo Victor O., Oranusi Ifeanyichukwu N..
Page No : 71-88
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Effects of Social Media on Consumer Brand Awareness and Patronage of Nike Lake Resort Services in Enugu: An Innovation Adoption Theory & Hierarchy of Effects Model Exposition
Abstract
Communication has initiated a paradigm shift from the traditional to new the new social media. This study investigated the influence of Twitter messages and Facebook messages on consumer brand awareness and patronage of Nike Lake Resort services in Enugu: an innovation adoption theory & hierarchy of effects model exposition. The specific objectives of the study were to ascertain the extent of the influence of Twitter messages on consumer brand awareness and patronage of Nike Lake Resort services. Also, to determine the extent of the influence of Facebook messages on consumer brand awareness and patronage of Nike Lake Resort services. This study contributed to the extant gap in marketing literature by using Twitter messages and Facebook messages to promote Nike Lake Resort services in Enugu. The population of the study includes guests of Nike Lake Resort selected through a convenient sampling technique. The survey method was adopted and the sample size of 384 was determined using Freud and William’s formula known as the Z-score method. Cronbach’s alpha was used to determine the reliability of the instrument of 0.870. The Pearson product-moment correlation coefficient was used to analyse data. Findings revealed a significant positive influence of Twitter messages on consumer brand awareness and patronage of Nike Lake Resort services (r = 0.937, p < 0.05). Also, it was revealed that there is a significant positive influence of Facebook messages on consumer brand awareness and patronage of Nike Lake Resort services (r = 0.943, p < 0.05). Twitter messages and Facebook messages are effective marketing tools for communicating Nike Lake Resort services to consumers. There is need for Nike Lake Resort to continuously improve on the use of Twitter messages and Facebook messages channels to help boost consumer awareness and patronage in future.
| 8 |
Author(s):
Aliu Akindele Anifowose, Ajiboye Folasade Alaba, Ogunode Philips Olatunde.
Page No : 89-103
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Relationship Quality and Customer Retention Among Fast Food Vendors in Ekiti State, Nigeria
Abstract
The study examined the effect of relationship quality on customer retention in the fast-food industry. Specifically, the study determined the effect of personnel quality as well data base marketing on the quality of the relationship between eateries and their clients. In this survey, a questionnaire was the instrument for data collection. The population of the study consists of a staff of major eateries in the Ado-Ekiti metropolis while a stratified random sampling technique was used to select 52 staff who took part in the study. Data collected were analysed using chi-square. The research finding revealed that personnel quality and database marketing both have a significant effect on relationship quality in eateries. It was therefore recommended that fast food firms should continually train their personnel to be more empathetic and effective especially in the areas of personnel-customer relationship, appearance, quick delivery of services and customer complaint handling style.
