The Impact of the Seeds Already Implanted by “Talal Abu-Ghazaleh Organization” on the Organization’s Performance

Publication Date: 29/08/2019

Author(s): Prof. Mohamad Shehada, Dr. Muntaha Bani Hani.

Volume/Issue: Volume 2 , Issue 2 (2019)


The objective of this paper is to measure the impact of the seeds (competence, creativity, innovation, technology, and entrepreneurship) that have been already implanted by Talal Abu-Ghazaleh Organization (TAGORG) on the performance of that organization. The target population for this study is 70-unit managers and their assistants at (TAGORG). 66-unit managers and their assistants participated in the completion of the questionnaires and 3 were excluded. The findings of the study stipulate that the seeds already implanted by (TAGORG), increased the effectiveness and efficiency of the services and image of (TAGORG). In order to formulate appropriate competitive advantage through the seeds implanted, it is first recommended to analyze the company’s strategic outputs. After all, this would create an environment within (TAGORG) to promote mutual respect, trust and concern between management and employees and that would influence performance.

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