| 1 |
Author(s):
Edim Eka James, Inyang Bassey Inyang.
Page No : 1-15
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Logistics Management and Marketing Performance of Small and Medium-Sized Manufacturing Firms
Abstract
This study explored logistics management and marketing performance of small and medium-sized manufacturing firms. It aimed to assess the influence of order processing, transportation, inventory and warehouse management on the marketing performance of small and medium-sized manufacturing firms. As a cross-sectional study, primary data were obtained from 216 operators and personnel of small and medium-sized manufacturing firms using a structured questionnaire. The research instrument was validated through face and content validity method, while reliability was confirmed through Cronbach’s alpha method. The hypotheses developed for the study were tested using multiple linear regression. Consequently, the study revealed that order processing management, transportation management, inventory management and warehouse management had significant positive influences on the marketing performance of small and medium-sized manufacturing firms. Therefore, the study concluded that logistics management has a significant positive influence on marketing performance in the context of small and medium-sized manufacturing firms. Practical implications and a future research agenda were presented in light of the limitations of this study.
| 2 |
Author(s):
Otika Stephen Udoka, Ejiofor Happiness Uloma, Ekwunife Faith Chinyere, Chikwe Goddey Chukwudi, Uche Dickson Ben.
Page No : 16-29
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Determinants of Consumer’s Acceptance of Digital Marketing Devices in Nigeria.
Abstract
Digital Marketing Devices (DMD) as part of disruptive technology in marketing related activities is described as the use of the Internet, mobile devices, social media, search engines, and other channels to reach consumers. Arguably, TOE model is wildly recognized as a model for adoption/acceptance of technology related studies, its focus is largely on firm’s acceptance neglecting the customers or individual acceptance. Secondly, there has not been any scientific evidence proving how TOE influences the adoption of digital marketing devices at individual level. The objective of the study is to propose a holistic model that will integrate individual behavior in the existing TOE model for acceptance of DMD at the individual level. Acknowledging the existing model of TOE and theory of planned behavior, the study incorporated behavioral in the TOE model to develop Technology- Behavioral -Environment (TBE). The essence is to reflect individual behavior on the acceptance of innovation technology. The proposed framework provided a robust dimension to investigate individual-level technology acceptance.
| 3 |
Author(s):
Adebola Abass Jabar.
Page No : 30-42
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Analytical Business Review of a Selected Logistics Firm Listed on London Stock Exchange
Abstract
A business organisation operates towards achieving success by adopting models that align with its values and long term objectives. Models adopted describe the processes and workflows of individual firms for continuous improvement of business operations. Improvement in business operations is achieved through constant reviews and feedback from customers. The study conducted an analytical review of the business process of a selected logistics firm listed on London Stock Exchange. The selected firm was Royal mail Plc. The review focused on the feedback, comments and performance of Royal mail Plc for a period of six (6) years spanning from 2015 to 2020. Voyant tool was employed for text mining the feedback and comments from Royal mail Plc’s customers as posted on its website. The reviewed comment from the customers showed that most of the company’s customers were not satisfied by the services of the company. Also, the z-scores for the frequently used token were computed to show the solvency of the company based on customers’ feedback. The indicated z-score from the customers review showed that the company is not in good shape and would need to urgently address the complaints of its customers to avoid going into liquidation.
| 4 |
Author(s):
Emad Ali Nassr, Kalim Siddiqui.
Page No : 43-67
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Public Policies to Support Entrepreneurship and SMEs Growth: The Case of Libya
Abstract
This study explored the role of government policies to support entrepreneurship and the growth of Small - Medium Enterprises (SMEs) in the Libyan economy. Due to the current situation of the business in Libya, urgent policies need from the Libyan government to focus on several aspects of SMEs for entrepreneurship and economic growth. Because of these challenges, the objective of this study is to establish a solid foundation for understanding the government's role in promoting entrepreneurship, also creating business for SMEs. The study found some circumstances that promote entrepreneurship and the environment of SMEs in the Libyan economy, such as investigating the impact of various types of recent government policies, identifying difficulties and challenges, improving the higher education system, and analysing Libyan decision-makers perspectives. As a result, the study indicated that Libyan government policies for entrepreneurship play a positive and crucial role in the development and growth of SMEs.
| 5 |
Author(s):
Chikwendu Nneka Francisca, Okobo Marian Mukosolu.
Page No : 68-74
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Post-Pandemic Sustainable Strategies for Nigerian Small- and Medium-Sized Enterprises
Abstract
The sustainability of small and medium enterprises (SMEs) has gained much attention from policymakers and scholars in the past decade. Undoubtedly, the emergence and corresponding consequences of the COVID-19 pandemic have ignited much inquisitiveness from researchers regarding the sustainability and viability of small- and medium-sized enterprises. Consequently, this study carried out an empirical exploration of feasible strategies that can be utilized and employed by SMEs in Nigeria in the post-COVID-19 endemic era. In the course of the study, four SME sustainable strategies were developed from the analysis conducted thematically, namely cost-minimization measures, mastering customer relationship dynamics, creativity and innovation, new-culture embrace and collaborative strategies. The findings derived from the study are expected to be of great assistance to practitioners and policymakers in making thorough and comprehensive decisions that are related to the sustainability of SMEs in Nigeria anchored on empirical evidence.
