Abstract:

The correlation between media and voter education is undeniable, with television emerging as a significant platform for disseminating political discourse aimed at fostering civic engagement within societies. This research endeavours to scrutinize the audience's perception of the INEC HALF Hour Programme broadcasted on AIT concerning voter education, specifically concentrating on the dynamics of the 2023 general elections. Employing a survey research design, data were collected from residents residing in Lafia metropolis, constituting the target population. The study operated within the conceptual framework of the Cognitive Mobilisation Theory of Political Literacy and Participation. The findings underscored the substantial viewership of the INEC HALF Hour Programme on AIT, illuminating its vital role in educating residents about various aspects pertinent to electoral participation. These include procedural guidelines on voting, discouragement of electoral violence, voter registration procedures, elucidation of citizens' rights and responsibilities, protocols for reporting electoral malpractices, candidates' profiles alongside their manifestos, and insights into past electoral pitfalls with corresponding strategies for avoidance. In light of these observations, it is evident that the INEC HALF Hour Programme wielded considerable influence in galvanising the participation of Lafia residents during the 2023 general elections. Consequently, it is imperative to acknowledge and harness the achievements in voter education accomplished through AIT's INEC HALF Hour Programme as a cornerstone for sustained endeavours in this domain.