Business Educators’ Assessment of Digital Creativity and Literacy Skills for Graduate Employability in Nigerian Universities.

Abstract:

The rapid digital transformation of the global economy has fundamentally altered the employability landscape, demanding that business education graduates possess robust digital competencies. This study investigated the rating of digital creativity and digital literacy skills required for the employability of business education graduates, as perceived by business educators in universities in Anambra State, Nigeria. Utilizing a descriptive survey design, data were collected from 45 business educators across three universities. A structured questionnaire measured perceptions of 5 digital creativity skills and 4 digital literacy skills on a 5-point Likert scale. Findings revealed that both digital creativity skills (grand mean = 3.92) and digital literacy skills (grand mean = 4.35) were rated as "Highly required." Key skills included the use of graphic design tools (mean = 4.04), social media marketing (mean = 4.33), word processing (mean = 4.47), and online collaboration tools (mean = 4.18). Inferential statistics indicated no significant differences in ratings based on educators‘ gender (p > .05) or years of teaching experience (p > .05). The study concludes that business educators unanimously recognize these skills as critical. It recommends the mandatory integration of practical, hands-on modules for graphic design, video editing, and advanced word processing into the business education curriculum.