Abstract:

This study aims to empirically examine the factors that affect the gender differences in the adoption of Self-Service Technology (SST) among students in Nigeria. The four factors examined in this study are performance expectancy (PE), facilitating condition (FC), social influence (SI) and service quality (SQ), using gender as the moderating variable. Unified Theory of Acceptance and Use of Technology (UTAUT) was utilized in this study. Stratified sampling method was used with a total valid 355 respondents, which were randomly drawn from Students of Abubakar Tafawa Balewa University, Bauchi state, Nigeria. Results of the regression analysis revealed that Performance Expectance (PE), Service Quality (SQ) and Facilitating Condition (FC) have significant and positive relationship with the behavioural intention to adopt SST. Similarly, the independent t-test results revealed that PE significantly influences the Intention of men to adopt SST higher than women. While SQ, significantly influences the Intention of women to adopt SST higher than men.