Abstract:

Integrating technological tools in enhancing teaching and learning in educational programmes has continued to attract attention in academic discourse. This is based on the fact that globally, students have become more opened to learning through technologies that enable multimedia content delivery for educational purposes. Consequently, with access to android smart technologies affordable for connecting to the internet, the researcher was curious to find out whether multimedia content such as business edutainment that are available and accessible through YouTube channels, Movies Appx and online documentaries are being utilized in tertiary institutions in Rivers State as scalable educational technology solutions for teaching large class of Business education students. To address this curiosity, three specific purposes translated into three research questions and three hypotheses guided the conduct of the study. Descriptive research design was adopted. The population for this study consisted of 122 Business education lecturers from the four tertiary institutions offering Business Education in Rivers State during the 2024/2025 academic session. The entire 122 Business education lecturers were used as the sample size because it was a manageable size and therefore a census study. Data collected through a validated structured questionnaire were analysed using mean and standard deviation to answer research questions raised. Analysis of Variance (ANOVA) was used to test the hypotheses formulated at 0.05 level of significance. The findings revealed that business edutainment accessed through YouTube channels, Movies Apps and online documentaries were to a low extent utilized by Business Education lecturers as scalable solution to teach large class business practices. The findings also revealed that there is no significant difference in the extent to which business edutainment is being utilized by Business Education lecturers as scalable solutions to teach large class of business practices.