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British Journal of Mass Communication and Media Research
Vol. 4Issue 12024pp. 115–131Published 7 June 2024
DOI 10.52589/BJMCMR-HEU1KGG4Share Link
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Abstract:
Broadcast automation allows the use of a set of technologies that helps radio workers to Sequence sound recordings ahead of time. Thus enabling radio stations to keep broadcasting and transmitting for long hours without human intervention. Relying on the above, objectives were set to determine the radio studio operational uses and application of Flo-Fm broadcast automation. Using the survey method with the entire staff of the station as population. The positive sampling technique was used to select 30 respondents for the study using the questionnaire as a instrument for data collection. In the end, it found that broadcasting automation was utilized in Flo-fm Umuahia operations. it also found that broadcast automation has removed drudgery, enhanced production and delivery of programs. Findings however, revealed that lack of technical know-how among others were the challenges of broadcasting automation operation among other that efforts should be made to educate media workers on automated studio operations through workshops, symposia, trainings etc.
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