The Rise of Homo Sapiens Immodicus.

Luis Camillo M. O. de Almeida

doi:10.52589/BJMCMR-RMJBJPPF

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The Rise of Homo Sapiens Immodicus.

Publication Date: 2024-08-12

DOI: 10.52589/BJMCMR-RMJBJPPF

Volume/Issue: Volume 4, Issue 2 (2024)

Page No: 44 - 49

Journal: British Journal of Mass Communication and Media Research

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Abstract:

This article explains the Homo Sapiens Immodicus model's entire cycle, an operationalization of what occurs inside technobrains in 2024. Each cycle phase is compared to characters in Ray Bradbury’s Fahrenheit 451 book, Mildred, Montag, and Faber. I am using Bradbury’s literary work and the teachings of Marshall McLuhan, Jaques Ellul, and Neil Postman.

Keywords:Media EdologyMcLuhan StudiesTechnoModerationHomo Sapiens ImmodicusHuman-Robot SyndromeFuturism.

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All articles are published open access under the Creative Commons Attribution 4.0 International (CC BY 4.0) licence, which permits use, sharing, adaptation, distribution, and reproduction in any medium or format, including for commercial purposes, provided appropriate credit is given to the original author(s) and source.

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Copyrights

Authors retain copyright in their articles and have unrestricted rights to reuse, republish, archive, share, and distribute their work after publication.
All articles are published open access under the Creative Commons Attribution 4.0 International (CC BY 4.0) licence, which permits use, sharing, adaptation, distribution, and reproduction in any medium or format, including for commercial purposes, provided appropriate credit is given to the original author(s) and source.