The Rise of Homo Sapiens Immodicus.

Luis Camillo M. O. de Almeida

doi:10.52589/BJMCMR-RMJBJPPF

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The Rise of Homo Sapiens Immodicus.

British Journal of Mass Communication and Media Research

Vol. 4Issue 22024pp. 44–49Published 12 August 2024

DOI 10.52589/BJMCMR-RMJBJPPF

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Abstract:

This article explains the Homo Sapiens Immodicus model's entire cycle, an operationalization of what occurs inside technobrains in 2024. Each cycle phase is compared to characters in Ray Bradbury’s Fahrenheit 451 book, Mildred, Montag, and Faber. I am using Bradbury’s literary work and the teachings of Marshall McLuhan, Jaques Ellul, and Neil Postman.

Keywords:Media Edology McLuhan Studies TechnoModeration Homo Sapiens Immodicus Human-Robot Syndrome Futurism.

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Copyrights

Authors retain copyright in their articles and have unrestricted rights to reuse, republish, archive, share, and distribute their work after publication.
All articles are published open access under the Creative Commons Attribution 4.0 International (CC BY 4.0) licence, which permits use, sharing, adaptation, distribution, and reproduction in any medium or format, including for commercial purposes, provided appropriate credit is given to the original author(s) and source.