Abstract:

The study set out to assess public perception of the role of public relations strategies for peace-building during political activities in Nigeria. The population of the study were electorates in the six Areas Councils of the Federal Capital Territory, Abuja, Nigeria. The study was supported by the excellent theory. A quantitative research approach was used. The findings revealed among others that public relations strategies used in peace-building during the 2023 general elections in FCT include dialogue, mediation, negotiation, arbitration, community relations, intercession, intervention, inquest, conciliation, adjudication, use of the mass media, public view and propaganda devices. Thus, the study recommended that the application of public relations strategies in peace-building during election-related matters in Nigeria should take a holistic and truthful approach by accommodating divergent views from the different segments of Nigerian society. Also, proper utilisation of the different types of media by public relations practitioners is imperative in bringing about peace during elections in Nigeria.