Why is the Press Like This? The Ascent of a Model from a Practice.

Abstract:

The study introduced a model titled, Funding and Economic Practice of the Catholic Press in Nigeria to academic community. It is divided into three aspects: strong, weak, and no initiative practice. It captures inherent behaviour of workforce as depicted by values from the top. The method deploys both key-informant interview and focus group discussion to seek direction from historical and professional figures. Research findings show some historical pitfalls that gave direction to theory’s framework. Therefore, the study recommends that such historical insight is germane to future effort to develop Catholic press. Both weak and no initiative practice is symptomatic of the pitfall. The strong initiative practice has predictive and futuristic significance for press development. It is significant in emphasising place of advertisement in contemporary newspapering. No newspaper business will survive without it, but we should limit our search of patrons to wealthy Catholics who understand ecclesiastical culture and ethics.