Social Media in Political Mobilization and Civic Engagement in Nigeria: A Conceptual Approach.

Chibueze Nnaemeka Njoku; Innocent Paschal Ihechu (Ph.D.); Okechukwu Gerard Njoku (Ph.D.)

doi:10.52589/BJMCMR-0OXLMDEV

Social Media in Political Mobilization and Civic Engagement in Nigeria: A Conceptual Approach.

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British Journal of Mass Communication and Media Research

Vol. 5Issue 22025pp. 30–37Published 30 June 2025

DOI 10.52589/BJMCMR-0OXLMDEV

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Abstract:

In Nigeria, social media has transformed the political landscape, playing a critical role in political mobilization and civic engagement. This conceptual paper explores the intersection of social media and political activism in Nigeria, focusing on how platforms such as Twitter, Facebook, and Instagram have enabled citizens to organize, mobilize, and influence political outcomes. Drawing on the Social Movement Theory (SMT), the paper analyzes the dynamics of online activism, its impact on traditional political processes, and the broader implications for Nigerian democracy. The study also considers challenges such as misinformation, digital divides, and political elites' co-optation of social media.

Keywords:Activism Digital Political Social Media Digital divide Social movement Political Mobilization etc.

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