Emotional Contagion in Online Communities: A Study of Social Influence and Emotional Expression.

Abstract:

This study investigates the phenomenon of emotional contagion in online communities, examining the mechanisms by which emotions are transmitted and amplified through digital interactions. Employing a mixed-methods approach, combining sentiment analysis and survey research, we explore the emotional expression and contagion patterns in a large online community. Our findings indicate that emotional contagion is a significant factor in shaping online interactions, with emotions spreading rapidly and influencing the emotional tone of online discussions. We identify key factors that facilitate emotional contagion, including social influence, emotional intensity, and community norms. This research contributes to the growing body of literature on emotional dynamics in online communities, highlighting the importance of considering emotional contagion in the design and moderation of online platforms.