| 1 |
Author(s):
ThankGod Lolo Raymond , Isaac Eyi Ngulube.
Page No : 1-13
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Pidgin and Creole in Advertising and Marketing
Abstract
The title of this paper is ‘Pidgin and Creole in advertising and marketing’ in Nigeria. The data for analyses was elicited through recording, transcribing, and translating. The focus of this study is the inconsistencies in spellings and choice of words, which leads to frustration and ambiguities as observed by the target audience in the adverts. Considering the serious nature of the messages they intend to pass across and the cost incurred in designing and airing the adverts, one is worried why a little bit of imagination, creativity and seriousness is not applied in the crafting of the advertisements. We are aware that standard pidgin orthography exists which conforms to the principle of good orthography; organizations and individuals seeking to develop adverts or broadcast in pidgin should consult this document for consistency. Nigerian Pidgin English is already an unauthorized lingua franca; therefore, all efforts should be on the deck to standardize it. We have presented some adverts done in pidgin, analysed them to evince their inadequacies, ambiguities, conflicting messages, poor effects, and argue that although many people are often easily carried along with adverts in pidgin, the message is essentially lost ab initio. Pidgin and creole can only be used nationally, meaning they cannot communicate internationally, or even with neighbouring countries. For this reason, adverts cannot be done in pidgin and creole with the intention of getting international patronage. They are often viewed as low class, grammatically incorrect, and with no well-structured syntax or phonology, so adverts done in pidgin and creole are often selective. Hence, if the customers are those from the upper class, an advert in pidgin or creole is a wrong move.
| 2 |
Author(s):
Philip Acquaye.
Page No : 14-53
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Portrayal of Violence Against Women in Ghanaian Movies
Abstract
In media entertainment, violence is a commonplace. Media platforms tend to portray women in certain negative ways and as having more negative qualities than other members of society such as the male gender. These portrayals provide viewers with ways of thinking about and acting towards members of a particular group, thus affecting communication and perception. The study thus, seeks to investigate the portrayal of violence against women in Ghanaian movies in order to ascertain whether media portrayal of violence against women is merely a reflection of reality within our social structure or a distorted picture to reinforce violence against women. A purposive sampling technique was used in selecting the movies for the study. Three movies were selected and a content analysis of these movies were guided by three research questions aimed at investigating the forms of violence that are predominantly portrayed in Ghanaian movies, ascertain how these portrayals position women in the movies and analyse how these portrayals go to reinforce violence against women in Ghanaian movies. The findings of the study shows that portrayal of violence against women in Ghanaian movies is a reflection of realities in our social structure. These portrayals do not only reflect happenings in society but goes further to reinforce violence against women in Ghanaian communities.
| 3 |
Author(s):
Dr. Christiana Ogeri Chukwu, Raphael Abumchukwu Ekwunife.
Page No : 54-70
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Perception of Abakaliki Residents on Social Media Coverage of Covid-19 Pandemic: Implication for Crisis Management in Nigeria
Abstract
The spread of new technological tools have significantly promoted globalization and aided ordinary citizens to become news vendors. These technologies beat checkpoints and have limited quality control standards. This study adopted the survey research design to examine the perception of Abakaliki residents on the coverage of covid-19 pandemic in Nigeria. Findings revealed that many discrepancies exist between news management in the social media and professional journalism. Findings showed that the social media carry lots of news items of public interest which the mainstream media ignore. Also, though the social media is stronger in covering official corruption and bad governance, the absence of checkpoints makes it unprofessional. The study recommended the strengthening of social media for complimentary journalism as well as the keeping of a strong data base of all citizens to check the practice.
| 4 |
Author(s):
Akinrosoye A. Idowu, Adeagbo S. Aderemi, Adegbite I. Olawale, Adunola N. Omotayo.
Page No : 71-80
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Assessing the Impact of Advertising Agencies on Effective Advertising Campaigns
Abstract
Advertising agencies are key players in any advertising campaign. They have several roles in the initiation, production and dissemination of commercial messages through a suitable medium. Advertising campaigns are undoubtedly very crucial and require being handled and executed by experts to avoid wasting human and material resources. As such, advertisers engage the services of advertising agencies to help them realize their commercial goals. This paper specifically examines the impact of advertising agencies on successful advertising campaigns. Empirically, this paper adopted a survey method to gather resourceful data from 250 respondents who were accidentally selected among media practitioners, including a certain class of residents of Osun State, for their in-depth knowledge of advertising. Asymmetric Theory and Persuasion Theory, that are relevant to this study, were adopted. In the end, analysis of data collected with the aid of descriptive statistics of frequency, percentage and pie chart, as well as inferential statistics of Chi-square, proved to the fact that the role of advertising agencies on successful advertising campaigns cannot be overemphasized. The study recommends that advertising agencies should put more effort in discharging their duty to clients and should step up and take their place in the present globalization revolution.
| 5 |
Author(s):
Akinrosoye Abiodun Idowu, Abiola Olutope Lawrence.
Page No : 81-92
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The Effect of Media Campaign and Environmental Education on Flood Control in Osun State, Nigeria
Abstract
According to a report by the Nigerian Meteorological Agency (NIMET), Osun State was identified as one of the flood-prone areas and the residents believe that the government should have been proactive to avert this occurrence. It is expected that relevant government agencies and policy makers would be well prepared to respond adequately to the incidence of flood in their area following the release of the outlook. To achieve this, media campaign and environmental education are suggested to be veritable tools to combat incessant flooding in Nigeria, Osun State in particular. The aim of this paper is to evaluate the effect of media campaign and environmental education on flood control and sustainable development in Osun State. Hence, to achieve this, quantitative survey research method was employed for this study and the data used were collected through administered questionnaires in Osogbo, Ife, Ede and Ilesha. Data collected were described and analysed using statistical tools of frequency, percentage and Inferential statistics of Optimal Scaling Regression analysis (ORS) for categorical data. The study discovered that media campaign and environmental education are among the steps that aid flood control and sustainable development in Osun State. It is recommended that policies should be made and implemented on teaching environmental studies in basic schools to start the sensitization process regarding flood management and prevention. Also, the media industry in Nigeria should step up their surveillance role.
