Abstract:

In light of the current surge in heightened social media use and its impact on familial dynamics, it is plausible to posit that social media platforms enhance the experiences of individuals and the family unit. However, submitting this assumption to thorough scrutiny and confirmation is crucial to reach a conclusive determination. Therefore, this study examines the effects of social media utilization on familial connections, with a particular emphasis on the viewpoints of individuals within a region in Abuja, Nigeria. The research maintains its contemporary significance due to the increasing societal need for familial cohesion and connection. In order to achieve the study's objectives, two research questions and their corresponding hypotheses were formulated. The researchers used the Taro Yamane sampling approach to determine an optimal sample size of 171 respondents, derived from a larger population of 300 individuals picked using random selection. The data analysis was conducted via the SPSS software, employing fundamental regression analysis procedures, with a pre-established significance threshold of 0.05. The study's findings indicate a statistically significant correlation between the use of social media and family bonding and face-to-face interaction. Therefore, the study suggests that to alleviate the negative consequences associated with excessive utilization of social media, families should impose limitations on the duration of engagement with social media platforms and prioritize face-to-face interaction. By adopting this approach, families can facilitate transparent communication within the familial setting and cultivate more robust and mutually beneficial relationships.