Outsourcing Services and Operational Performance of Select Printing Press Companies in Port-Harcourt, Nigeria

Abstract:

The study examined outsourcing services and operational performance of select printing press companies in Port-Harcourt. The objective of the study was to determine the relationship between outsourcing and operational performance of select Printing Press Companies in Port-Harcourt. The study adopted survey design using structured questionnaire responses from 298 respondents. Since the population of the Printing Press Companies customers was deemed infinite, Walpole’s formula was applied to determine the sample, while the management personnel of the six select printing press companies were contacted. The judgmental sampling method was used in selecting the 298 respondents that formed the sample of the study. The data collected were analyzed with inferential statistics of Pearson Product Moment Correlation (PPMC) with the aid of SPSS soft ware. Three hypotheses were formulated and tested at 0.05 level of significance. The result showed that the Pearson Correlation coefficient is 0.735 (73.5%) which explains positive significant relationship between outsourcing and on-time delivery and probability value is 0.000 which is less than 0.05 significance level. The results also, showed positive relationships between Outsourcing and perceived product quality/services and repeat customer patronage with the Correlation coefficient of 0.883 (88.3%) and 0.876 (87.6%) with p – v 0.000 respectively. Therefore, we conclude that, any Organization that adopts outsourcing as a strategy if properly planned, controlled and coordinated will enhance their operational performance in terms of on-time product delivery, innovation and continuous improvement of product quality/services and influence customers to willingly engage on repeat patronage.