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British Journal of Management and Marketing Studies | AB Journals

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British Journal of Management and Marketing Studies (BJMMS)

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Volume 9, Issue 3

BJMMS

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Volume 3, Issue 2, 2026

Effect of Celebrity Endorsement on Consumers’ Buying Behaviour of Electrical Appliances in Accra, Ghana: A Case Of Hisense Ghana Ltd

Author(s): Ibrahim Ofosu-Boateng

Page: 1 - 19

Dynamics of Purchase Decisions Between Home and Foreign Made Wears in Nigeria

Author(s): Nwankwo Nwukamaka

Page: 20 - 34

Consumer Protection, it’s Law and Brand Loyalty among Customers of Fast-Moving Consumer Goods in Lagos, Nigeria

Author(s): Abereola Samuel Niyi; Akindejoye Temidayo

Page: 35 - 49

Capital Structure and Performance of Firms in Nigeria: A way out of Economic Recession

Author(s): Olaniyan Samson Olajide (Ph.D); Lawal S. Adewale

Page: 50 - 68

Assessment of Physiosensory Attributes and its Influence on Consumer Purchase of Brands of Malt in Southeastern Nigeria

Author(s): Anetoh John C.; Nnabuko Justitia O.; Okolo Victor O.; Anetoh Vivian C.

Page: 69 - 85

Accreditation and Quality Assurance in Chukwuemeka Odumegwu Ojukwu University Anambra State, Nigeria

Author(s): Obi Yves-Mary V.; Muo M.C.; Ewuim N.C

Page: 86 - 97

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