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British Journal of Management and Marketing Studies
Vol. 4Issue 22021pp. 9–25Published 9 April 2021
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Abstract:
The challenge of ineffective and poor corporate performance is a recurring issue of serious concern and which has attracted unending corporate discourse among managers of private and public sector organizations in Nigeria. Poor corporate performance could have been the result of lack of effective and efficient change management, worldwide competition, and changes in the environmental factors which affect the growth and development of the organizations. Organizational development as an intentional and unintentional change management, is an interior supportive, creative and innovative intervention strategy that can be used to drive corporate performance in the Nigerian business environment. Organizational development is a well-organized and controlled mechanism which is used by managers and top management in enhancing the corporate performance of any given organization. This research work revealed that organizational development strategies have a significant influence on corporate performance of business organizations in Nigeria. It also revealed that the failure of the organizational development process is caused by poor corporate performance planning of the top management towards the organizational growth and development at regular interval. Based on the findings, it was recommended that top management should institute a good planning group team to formulate and implement viable organizational development intervention strategies in order to enhance the corporate performance of the organizations. The management should also adopt good organizational development intervention strategies such as action research, survey research and feedback, socio-technical systems approach, total quality management approach in the overall corporate planning of the organizations in order to achieve efficient and effective corporate performance standards steadily.
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