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British Journal of Management and Marketing Studies | AB Journals

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British Journal of Management and Marketing Studies (BJMMS)

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Volume 9, Issue 3

BJMMS

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Volume 6, Issue 1, 2026

Peer and Parent Influence on Consumer Behavior Buying Decision Making: An Empirical Study among Saudi Female Consumers

Author(s): Soad Abdullah Almeshal; May Murdhi Almawash

DOI: 10.52589/BJMMS-NLCB55EQ

Page: 1 - 16

Predominant Leadership Styles Used by SMEs In Zimbabwe: A Case of Bulawayo’s Central Business Area

Author(s): Paul Nemashakwe; Alice Z. Zinyemba; Samuel M. Gumbe

DOI: 10.52589/BJMMS-5WGHIM1J

Page: 17 - 30

The Moderating Influence of Intellectual Capital on the Relationship Between Corporate Governance Attributes and Financial Performance in Nigeria

Author(s): Appah Ebimobowei (Phd)

DOI: 10.52589/BJMMS-ADR5PEQK

Page: 31 - 54

Corporate Governance Mechanisms and Financial Performance of Listed Companies in Nigeria

Author(s): Appah Ebimobowei (PhD); Tebepah Sekeme Felix

DOI: 10.52589/BJMMS-GRVRRKW7

Page: 55 - 83

Marketing Mix Elements and Brand Loyalty in the Nigerian Telecommunication Industry

Author(s): Dr. Banabo Ekankumo

DOI: 10.52589/BJMMS-YXXASLJM

Page: 84 - 96

Sales Forcasting and Organizational Performance in Bakery Industry in Nigeria

Author(s): Banabo Ekankumo (Ph.D); Ndiomu, Kemebaradikumo

DOI: 10.52589/BJMMS-MCG2FUIN

Page: 97 - 112

Interplay of Intellectual Capital and Digital Transformation to Enhance Innovation Performance

Author(s): Mubarra Shabbir; Muhammad Shahzad Mubarik; Qasim Jalil

DOI: 10.52589/BJMMS-DGMILR5O

Page: 113 - 126

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