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British Journal of Management and Marketing Studies
Vol. 7Issue 12024pp. 69–77Published 31 January 2024
DOI 10.52589/BJMMS-96UF1ZBTShare Link
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Abstract:
The aim of this study was to examine the relationship between creative thinking, adaptability and entrepreneurial development. Using a survey research design, a sample of 361 small scale enterprise owners from a population of 3751 were examined through a random sampling technique. Pearson Product Moment Correlation was used to analyze the Data. Findings revealed that there is a positive relationship between creative thinking (r = 0.777; p = 0.000)), adaptability (r = 0.589; p= 0.000) and entrepreneurial development. It was concluded that creative thinking and adaptability have a positive relationship with entrepreneurial development. It was recommended that creative thinking skills should be integrated into businesses as it empowers an individual for entrepreneurship development.
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