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British Journal of Management and Marketing Studies | AB Journals

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British Journal of Management and Marketing Studies (BJMMS)

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Issue 3

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Volume 9, Issue 3

BJMMS

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Volume 7, Issue 3, 2026

British Journal of Management and Marketing Studies, Volume 7 Issue 3, Cover Page

Author(s): Editor in Chief

Page: 0 - 0

Assessment of Manpower Planning Strategies on Employee Performance in Awka South Local Government Area, Anambra State.

Author(s): Chidi E. Nwokike (Ph.D.); Ebele Victoria Ezeneme (Ph.D.); Nwosu Ifeoma C.; Okoye Joy Ndidiamaka (Ph.D.); Udeoba Catherine Ekenma

DOI: 10.52589/BJMMS-RUAYBTTN

Page: 1 - 14

Micro-Finance and Performance of Micro, Small and Medium Enterprises in Jos Metropolis.

Author(s): Sekyen Kumshin Bakle; Zaphaniah Mangkut

DOI: 10.52589/BJMMS-KVSZR7UI

Page: 15 - 30

Sustainability in Healthcare: An Investigation into Dynamic Employee Recruitment, Engagement and Retention.

Author(s): Karen Chidera Eze; Jennifer Francis (Ph.D.)

DOI: 10.52589/BJMMS-B7DCYMNV

Page: 31 - 49

Response of Stock Market Capitalization Ratio to Fiscal Policy Variations in Nigeria

Author(s): Nnoje Andrew Izuchukwu

DOI: 10.52589/BJMMS-XLQUNDMF

Page: 50 - 69

Problem Loans and Working Out the Pinnacle of Bank Failures in Nigeria.

Author(s): Samuel Ngozichikanma Nwosu; Obasi Ama Ibiam; Uduimoh Anthony Akwawa

DOI: 10.52589/BJMMS-QIQAKTBI

Page: 70 - 84

Product Positioning Evaluation and Exploitation of Nigerian Solid Mineral Resources: A Vile for Transformation Agenda for Third World Countries.

Author(s): Oloyede Adeola Olamide; Ogah Arome Victor (Ph.D.)

DOI: 10.52589/BJMMS-UHMKDNX2

Page: 85 - 101

Impact of Customer Satisfaction on Organizational Performance in Nigeria's Brewery Industry.

Author(s): Obafemi Olumuyiwa Olugbenga (Ph.D.)

DOI: 10.52589/BJMMS-QL267ZRN

Page: 102 - 115

The Impact of Customer Retention on Organization Profitability in the FMCG Sector in Nigeria.

Author(s): Obafemi Olumuyiwa Olugbenga (Ph.D.); Oyawa Olugbenga Bamidele

DOI: 10.52589/BJMMS-WCBCIYFB

Page: 116 - 129

Factors of Work Environment and Employee Job Turnover Intentions: Evidence from Nigeria.

Author(s): Arubayi Damaro Olusoji; Edoja Jane Oghenefejiro

DOI: 10.52589/BJMMS-1ROT4XIA

Page: 130 - 143

Fear, Influence, and Scarcity: Drivers of Impulsive Buying Behavior in Nepalese Consumers amidst the COVID-19 Pandemic.

Author(s): Gangaram Biswakarma; Samir Adhikari

DOI: 10.52589/BJMMS-DVB86SLH

Page: 144 - 161

Evaluating the Impact of Customer Engagement on Customer Retention for Sustainable Bank Operations.

Author(s): Udodiugwu Michael Ikenna (Ph.D.); Eneremadu Kingsley Enyinna (Ph.D.); Njoku Christian Onwuegbuchulem (Ph.D.); Anyaegbunam Chioma Ezinwanne(Ph.D.); Obiakor Ugochukwu Jude (Ph.D.)

DOI: 10.52589/BJMMS-RI8PSAGD

Page: 162 - 176

Product Innovation: A Tool for Competitive Advantage in Nigeria.

Author(s): Abereola Samuel Niyi; Ogundele Taiwo

DOI: 10.52589/BJMMS-I7LYOSAV

Page: 177 - 187

The Role of Entrepreneurial Leadership on Entrepreneurial Success: The Place of Leadership and Entrepreneurial Skills.

Author(s): Chukwuka Ernest Jebolise (Ph.D.); Okonta Ewere Clinton

DOI: 10.52589/BJMMS-RKUFO5BJ

Page: 188 - 200

Electronic Marketing and Customer Retention in the Fast Foods Industry in Yenagoa, Bayelsa State.

Author(s): Banabo Ekankumo (Ph.D.); Otobo Perearau

DOI: 10.52589/BJMMS-5BLAHEIS

Page: 201 - 222

Relationship Marketing and Organizational Performance of the Hotel Industry in Nigeria

Author(s): Otobo Perearau; Banabo Ekankumo (Ph.D.)

DOI: 10.52589/BJMMS-YWKCFKU7

Page: 223 - 241

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