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British Journal of Management and Marketing Studies
Vol. 8Issue 12025pp. 185–202Published 3 June 2025
DOI 10.52589/BJMMS-REIF4QNXResearch Article
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Abstract:
Purpose: The purpose of this study was to determine the effects of strategies such as flexible working hours, remote working, technology upgrades and innovativeness, and training on work-life balance (WLB) on employee performance. Research methodology: This research employed a quantitative methodology. The survey instrument (questionnaire) was used to assess 310 employees across twenty service sector organisations in South-South and South‒West Nigeria. Confirmatory factor analysis (CFA) was used to measure instrument construct validity, whereas structural equation modelling (SEM) was used to estimate the relationship between WLB strategies and employee performance. Findings: The study results revealed that flexible working hours, remote working, technology upgrades, innovativeness, and training on WLB have a significant positive effect on employee WLB and performance. Practical implications: Based on this study, firm managers should employ diverse WLB strategies to increase employee WLB and performance and address post-COVID-19 economic challenges. Organisations should prioritise technology upgrades, innovation, and WLB training when implementing flexible working hours to increase productivity.
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