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British Journal of Management and Marketing Studies
Vol. 8Issue 32025pp. 45–62Published 16 October 2025
DOI 10.52589/BJMMS-5HIC9S9FResearch Article
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Abstract:
In today’s volatile, uncertain, complex and ambiguous global environment, organisations face increasing pressure to build resilience through varied perspectives, skills, and experiences. These varied perspectives, skills, and experiences require a diverse team that can contribute institutional knowledge, innovative approaches and digital fluency that enhance organisational resilience in a global turbulent environment. This paper introduces the Jollof rice analogy to model reciprocal mentoring as a strategic approach that transcends traditional one-way knowledge transfer. The reciprocal mentoring model encourages a synergistic learning environment by fusing the unique strengths of an intergenerational workforce much like the classic dish of Jollof rice blends protein, rice, and spices. Based on an extensive review of scholarly literature, integrative theoretical frameworks, and diverse trans-national case studies, the paper argues that structured, cross-age collaboration systematically convert intergenerational variance into strategic leverage as illustrated by leading manufacturers in Germany, Silicon Valley technology firms, and the Federal Civil Service of Nigeria. By "stirring" diverse workforces through reciprocal mentoring, organisations can bridge generational divides, leverage diversity of perspectives and enhance the adaptability needed for sustained resilience in a rapidly changing world.
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