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British Journal of Management and Marketing Studies
Vol. 9Issue 12026pp. 48–66Published 16 March 2026
DOI 10.52589/BJMMS-S868OIVSShare Link
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Abstract:
Purpose – This study examines how empowering leadership enhances employee creativity through psychological empowerment and job engagement in Ghana’s hospitality industry. Design/methodology/approach – Survey data from 423 hospitality employees were analyzed using PLS-SEM, testing direct, parallel, and sequential mediation effects with 5,000 bootstrap resamples. Findings – Empowering leadership significantly predicted creativity, psychological empowerment, and job engagement. Psychological empowerment and job engagement both independently and sequentially mediated the leadership–creativity relationship. The model explained 67.8% of the variance in employee creativity, with most effects operating indirectly through empowerment and engagement. Practical implications – Hospitality organisations should strengthen empowering leadership, foster psychologically empowering work environments, and design engaging jobs to stimulate employee creativity. Originality/value – The study advances leadership and creativity research by uncovering sequential mediation mechanisms in an under-researched African hospitality context.
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