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British Journal of Management and Marketing Studies
Vol. 9Issue 22026pp. 20–30Published 14 May 2026
DOI 10.52589/BJMMS-N1GFTDOUResearch Article
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Abstract:
This study examined the effect of digital property management systems on the operational efficiency of real estate firms in Lagos, Nigeria. The study adopted a survey research design, with primary data collected from 112 staff of selected real estate firms using an online questionnaire administered via Google Forms. Descriptive and inferential statistics were employed to analyze the data, including mean scores, standard deviations, and regression analysis. Findings revealed that digital property management systems, including automated rent collection, maintenance tracking, tenant record management, and financial reporting, are widely adopted and significantly enhance operational efficiency. Regression analysis showed a positive and significant relationship between digital property management systems and operational efficiency (β = 0.68, p < 0.05), indicating that the use of these systems contributes substantially to improved workflow, accurate record-keeping, and timely service delivery. The study concludes that digital property management systems are critical for enhancing efficiency and competitiveness in Nigerian real estate firms and recommends greater investment, staff training, and technological upgrades to maximize benefits.
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