| 1 |
Author(s):
Dr. Anderson Emmanuel Oriakpono, Suleman Ahmed Hyanam, Titus Gandu Obadiah.
Page No : 1-31
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Consequence of Performance Based Budgeting Nexsus on Fund-Related Management of Some MDA’s in Nigeria
Abstract
This study examines the effect of performance-based budgeting on the financial management of selected Ministries, Departments, and Agencies (MDAs) in Nigeria. The study focuses on three key components of performance-based budgeting: performance metrics, outcome-based budgeting, and performance-based contracting. Financial management is assessed based on budgetary control, internal controls, and cash and debt management. The study utilised a survey research design and focused on MDAs with offices in Rivers State for accessibility reasons. A purposive sampling method was employed, resulting in a sample size of 400. The primary data was collected through structured questionnaires, and a structural equation model (SEM) was used for data analysis. The measurement model consisted of six constructs: Performance Metrics, Outcome-based Budgeting, Performance-based Contracting, Budgetary Control, and Internal Controls. Each construct comprised five items that were measured using a 5-point Likert scale. The study also included a demographic analysis to provide an overview of the sample characteristics. The study results showed that performance metrics, outcome-based budgeting, and performance-based contracting positively influenced financial management practices within the selected MDAs. Specifically, performance metrics were found to guide resource allocation, measure program effectiveness, and improve decision-making. Outcome-based budgeting was associated with efficient resource utilisation and aligning budgeting with desired outcomes. Performance-based contracting was found to enhance contractor performance and ensure accountability.
| 2 |
Author(s):
Abude Peter, Obinna Christian Ojiaku, Ireneus C. Nwaizugbo.
Page No : 32-49
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Predictors of Customer Satisfaction with Mass Transit Transport Scheme: Evidence from an Emerging Economy
Abstract
Most mass transport businesses collapse due to problems ranging from financial impropriety, inadequate government financial support, and lack of qualified staff, among others. These problems manifest in poor service quality and its consequences, such as customer dissatisfaction and switching behaviour. This study investigates the relationship between mass transit service quality and customer satisfaction south-south States of Nigeria by moderating the effect of personal characteristics. To accomplish this, a cross-sectional survey research design was employed, and data was collected from 400 respondents drawn from commuters intercepted at various Mass Transit Parks in selected South-South states in Nigeria. The hypotheses were tested using multiple linear regression (MRA) through SPSS version 20. The study results show a significant positive relationship between availability, reliability, staff behaviour, service information about routes and customer satisfaction with mass transportation services quality. The result also showed that personal characteristics of mass transit staff moderate staff behaviour, service information about routes and comfort but do not moderate accessibility, availability and reliability. It was, therefore, recommended that mass transit operators should improve service quality by ensuring that mass transit buses are well maintained and clean, ensure that the buses or vehicles have scheduled time and follow those schedules to avoid passengers getting frustrated due to long waits or delayed movement and also provide the service information about routes to enhance customer satisfaction.
| 3 |
Author(s):
Olumuyiwa Abiodun.
Page No : 50-66
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Data Analytics and Marketing Communication Performance of Nigerian Organisations
Abstract
This study investigated the effect of data analytics on marketing communication performance of Nigerian organizations based on insights from JCDecaux Nigeria in Lagos state. The methodology of the study was based on quantitative research approach based on sample size of one hundred (100) respondents selected through multistage sampling techniques was consisting of purposive sampling technique to select the organization of choice (JCDecaux Nigeria and its employees in Lagos state and convenience sampling technique was used to select individual respondents. The data in this study was analysed using frequency distribution, simple percentages and means as descriptive statistics while Pearson Correlation analysis was used to test the hypotheses using Statistical Package for Social Sciences (SPSS). The results indicated that there is significant effect of data analytics on conversion rate of marketing communication in JCDecaux Nigeria in Lagos state based on the hypotheses one tested and indicated by R square value of 84.6%. Also, there is significant effect of data analytics on advertising effectiveness in JCDecaux Nigeria in Lagos state, based on the hypotheses two tested and indicated by R square value of 71.4%. Finally, data analytics has significant effect on revenue generation in JCDecaux Nigeria in Lagos state, based on the hypotheses three tested and indicated by R square value of 92.2%. This study concluded that data analytics plays significant role in affecting marketing communication performance of JCDecaux Nigeria in Lagos state. This is based on the consideration that data analytics from customer information assists in improving customer conversion rate, advertising effectiveness and overall revenue generation, based on the fact that organizations can effectively tailor marketing communication to customers. In view of the findings and conclusion, this study recommended among other things that organizations and management should develop strategic marketing communication that are well aligned with the unique characteristics of customer information from data analytics.
| 4 |
Author(s):
Aniebiet Etuk, Unyime Emmanuel Udonde.
Page No : 67-92
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Service Promotion Mix Strategies and Marketing Performance of Indigenous Hotels in Akwa Ibom State
Abstract
The researchers investigated the relationship between service promotion mix strategies and marketing performance of indigenous hotels in Uyo, Akwa Ibom State. The main objective was to determine the relationship between service promotion mix strategies and marketing performance of indigenous hotels in Uyo, Akwa Ibom State. The survey research design was utilized for the study. The study centered on three and four star hotels in Akwa Ibom State. The sample was 387 employees drawn from the indigenous hotels under study. Structured questionnaire was the main instrument for data collection. Simple linear regression was used to analyze data that was gotten from the field. The result reveals a significant relationship between the proxies of service promotion mix strategies and marketing performance of indigenous hotels in Akwa Ibom State with internet/interactive marketing having the highest standardized coefficient. The researchers concluded that embracing service promotion dimensions does improve marketing performance and recommended that indigenous hotels in Akwa Ibom State that have not been using public relations to a large extent should do so in order to boost their marketing performance and also that indigenous hotels in Akwa Ibom State should engage in event/sponsorship in order to showcase their brand in events within the state. Also, advertising campaign should be emphasized more on the internet since a good number of the population is using this new platform.
| 5 |
Author(s):
Dr. Murillo de Oliveira Dias, João Lafraia, Thiago Schmitz.
Page No : 93-106
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The Striking Force of Covid-19 on Business, Management, and Economics: A Systematic Review
Abstract
Despite the massive efforts from governments across the globe to suppress the unprecedented outbreak of COVID-19 and its variants, approximately 670 million cases and seven million deaths were registered in 228 countries. Although the coronavirus pandemic set the course of science and research in 2020, the impact on research topics such as business management and economics was not entirely covered in previous research. Therefore, this article addressed the impact of COVID-19 in such research fields through computational systematic reviews. Approximately five thousand publications and 17 million citations were investigated. In addition, we investigated the three subjects over 120 years, providing a new perspective to scholars and other practitioners about the striking force of COVID-19 on science, compared to business management and economics.
| 6 |
Author(s):
Dr. Ethelmary Dim, Udodiugwu Michael Ikenna, Nnanyelugo Nkechi Theresa.
Page No : 107-116
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Knowledge Management and Organizational Performance of Selected Oil Servicing Companies in Delta State
Abstract
The study examined knowledge management and organizational performance of selected oil servicing companies in Delta State. The objective of the study was regarding components of knowledge management such as knowledge conversion and knowledge acquisition. Relevant empirical literature was reviewed concerning the topic under study. The study was anchored on the contingency theory of Fred Fiedler. A descriptive survey research design was adopted as a method of analyzing data. The population of the study was 400 and questionnaires was used to generate data. Handling responses, coding, categorizing, and keyed into Statistical Package for Social Sciences (SPSS) version 22.0 for analysis. The statistics generated were descriptive statistics and inferential statistics. The specific descriptive statistics include percentages and frequencies while the inferential statistics include a multiple linear regression model. Descriptive statistics including the mean and standard deviations were used to analyze the data and capture the characteristics of the variables under the study. Inferential statistics were used to test the nature and magnitude of the relationship between dependent and independent variables. Simple regression analysis and Pearson's correlations were computed to determine the nature and the strength of the relationship among the variables. Analysis of variance statistical tools were used for testing the hypotheses. We concluded that the organizational performance of selected oil servicing companies in Delta State is dependent and sensitive to knowledge management practices, knowledge conversion, and knowledge acquisition. We recommended that the selected oil servicing companies in Delta State55 should plan on how all the variables of knowledge management recommended should be entailed into the organization for proper utilization and efficient organizational performance.
| 7 |
Author(s):
Oiku Peter Omoyebagbe, Dr. Adeyeye, Tolulope Charles.
Page No : 117-127
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Effects of Holistic Marketing on Organizational Performance
Abstract
This article examines the influence of holistic marketing strategy on organizational performance. Descriptive and analytical research designs were used in this study. Demographic and primary data were obtained through interviews and from questionnaires administered to one hundred and fifty (150) respondents made up of operators, customers and staff of three service sectors through simple random sampling method. Pilot survey and Cronbach’s Alpha were used to confirm the validity and reliability of the study respectively and their variables of measures. Correlation analysis, multiple regression analysis and multicollinearity test were used to analyze the data with the aid of statistical package for social sciences (SPSS). The results showed that the independent variables (Holistic marketing which consists of Social Responsibility Marketing, Internal Marketing, Relationship Marketing and Integrated Marketing) were significant joint predictors of organizational performance (R2=.630). Subsequently, recommendations were made to organizations, especially the ones in the private sectors that they should adopt holistic marketing strategy concepts in order to satisfy customers and sustain firms’ profitability locally and globally.
| 8 |
Author(s):
Oiku Peter Omoyebagbe.
Page No : 128-137
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Internal Marketing and Student’s Enrolment in Ajayi Crowther University: A Critical Interrogation
Abstract
Being that private universities are, to a large extent, run on tuition generated from students, the issue of ensuring that students continually flow into such institutions has created anticipation among the management team, which has also thrown up issues on marketing. In view of this situation, the study examines internal marketing with respect to student enrolment at Ajayi Crowther University, Oyo State. The study deployed qualitative methodology with emphasis on key informant interviews. The study found out that the management of Ajayi Crowther University is conscious of the import of IM in the enhancement of the student's enrolment programme as a strategy and has, in so many ways, taken steps to ensure internal marketing practice. The study also discovered that with measures taken by management to boost internal marketing in the institution, a reciprocal effort is also noticeable among the staff team to ensure the sustainability of student enrolment and other means of generating IGR for the institution.
| 9 |
Author(s):
Prof. Zeb-Obipi Isaac, Dr. Lekue Barile Menewae Nwikiabeh, Dr. Gold Leton Kpurunee.
Page No : 138-152
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Boss-Driven Development and Employee Commitment in Telecommunication Firms in Nigeria
Abstract
The study examined the nexus between boss-driven development and employee commitment in telecommunication firms in Nigeria. Boss-driven development is a development process whereby the direction and priorities that accelerate professional growth are determined by the boss; and employee commitment is the extent to which employees are willing to invest their time, effort, and energy to contribute to the success and well-being of the organization. The study was based on four selected telecommunication companies in Port Harcourt with a sample size of 226 telecommunication staff selected from a population of 550 staff. Data collected were analyzed using Pearson Moment Correlation Coefficient with SPSS version 21. It was found that boss-driven development leads to employee commitment. Therefore, we conclude that boss-driven development brings about employee commitment. Based on the above conclusion, it was recommended that telecommunication firms should encourage the boss-driven development of their employee to ensure employee commitment.
