Abstract:

The companies should be managed with the right understanding, especially in terms of leadership. The dissatisfaction of the employees towards their companies can be reflected on the customers in the service sector and this situation may even determine the life of the companies. As a result of the analysis of our data, it was determined that leadership effectiveness and learning orientation have positive impact on the effective communication, team creativity and service innovation. This indicates that effective leadership and learning orientation contribute positively to effective communication, team creativity and service innovation in the companies in the service sector. SPSS 23.00 Statistical Package Program was used to evaluate 323 questionnaires; factor analysis and reliability analysis were conducted for the questions with Likert scale. Correlation analysis was performed to examine the relationships between variables; regression analysis was conducted to test the hypotheses.