Drivers of Workforce Satisfaction and their Influences on Entrepreneurial Venture Productivity: Evidence from Paints Producing Firms in Nigeria

Abstract:

The study examined the drivers of workforce satisfaction and their influences on entrepreneurial venture productivity of selected paints producing ventures in Nigeria using Anambra State as a reference point. The study examined the extent the drivers of workforce satisfaction of recognition, participatory leadership, motivation and job security influence the productivity of the selected paints producing firms in Anambra State of Nigeria. A cross sectional survey research design was adopted for the study. The target population size of the study was 3298 while the sample size was 357. Primary source of data collection was adopted. Structural equation modeling technique was used to test the four hypothesized relationship at 5% level of significance. The findings revealed that there exists a positive significant influence between workforce satisfaction and entrepreneurial venture productivity of paints producing firms in Anambra State of Nigeria. The findings showed that workforce recognition, workforce participatory leadership style, workforce motivation and job security had positive significant influences on entrepreneurial venture productivity of paints manufacturing firms in Anambra State of Nigeria. The study recommends that entrepreneurs and managers should invest more in recognizing, securing, motivating as well as integrating their workforce in decision-making process for improved growth and productivity of paints businesses in Anambra State of Nigeria.