Logistics Innovation and Organizational Competitiveness of Maritime Companies in South-West Nigeria.

Abstract:

This study examined logistics innovation and organizational competitiveness of maritime companies in South-West Nigeria. The study applied the positivist research philosophy and correlational research design. The population of this study comprised 51 registered maritime companies in South-West Nigeria. A sample size of 21 maritime companies were selected from using purposive sampling technique. The sampling units were made up of managers of the selected maritime companies in South-West Nigeria. Data were collected from the respondents using a structured questionnaire. The data collected were analyzed statistically while the Spearman Rank Order Correlation Coefficient (rho) was used to test the formulated hypotheses. The findings revealed that transportation innovation has a significant relationship with customer satisfaction and customer patronage of maritime companies. The study equally revealed that warehousing innovation has a significant relationship with customer satisfaction and customer patronage of maritime companies. Based on these findings, it was concluded that logistics innovation such as transportation innovation and warehousing innovation are significant predictors of organizational competitiveness in the maritime sector in South-West Nigeria. Based on the findings and conclusion, it was recommended that maritime companies in Nigeria should adopt logistics innovation strategies as it would improve their competitiveness in the dynamic and fast changing environment.