Abstract:

This study examines the impact of data-driven decision-making on innovation within startups. By utilizing a mixed-methods research design, the study integrates quantitative data from surveys and innovation performance metrics with qualitative insights from interviews and focus groups. The findings reveal that startups employing data-driven strategies demonstrate higher innovation outcomes, including the development of new products and revenue growth. The research highlights the importance of data literacy and a data-centric culture as key factors in maximizing the benefits of data-driven decision-making. Additionally, leadership commitment is identified as crucial for successful adoption and implementation of data-driven strategies. The study underscores the potential of data-driven decision-making to foster innovation within startups and provides recommendations for enhancing data-driven practices.