Creativity, Innovation, and Entrepreneurial Development At Media Mall Eket, Akwa Ibom State.

Abstract:

Purpose: This study examined the impact of creativity, innovation, and entrepreneurial development at Media Mall Eket, Akwa Ibom State. Methodology: Utilizing a survey research design and census sampling technique, data were collected from all 58 employees. Analysis involved coding and applying descriptive statistics, analysis of variance, and multiple regressions using SPSS. Findings: Findings revealed that Idea Generation had a significant positive effect on Entrepreneurial Development (p = 0.000) while Problem-Solving had a significant negative effect (p = 0.995). Process Innovation demonstrated a very weak positive effect (p = 0.958), and Marketing Innovation had a significant positive effect (p = 0.000). Originality / Value: The study concludes that Idea Generation and Marketing Innovation are the most influential variables on Entrepreneurial Development. Recommendations include fostering creativity through brainstorming and innovation challenges, investing in advanced marketing strategies, and focusing on customer feedback. It is also suggested to enhance training for critical thinking and problem-solving, adopt structured problem-solving frameworks, and increase resources for Research and Development. These steps aim to stimulate innovation and improve entrepreneurial outcomes.