The Role of Green Innovation in Driving Sustainability Performance within the Manufacturing Sector in Kenya.

Abstract:

This study investigated the influence of green innovation on sustainability performance among manufacturing firms based in Nairobi County, Kenya. Data was collected from 351 respondents and analysed through multiple regression model in SPSS version 26. The results showed that both management innovation (β=0.345, p<0.001) and product innovation (β=0.177, p<0.001 are significant positive drivers of sustainability performance in the manufacturing sector in Kenya. However, process innovation (β=−0.084, p=0.016) had an unexpected negative effect. In addition, the model's low R2 value (R2 = 0.274, adjusted R2 = 0.259) suggests that other factors not incorporated in the study also play a significant role in the sustainability performance of the sector. The study concludes that green innovation is crucial in driving sustainability performance, and recommends that firms prioritize management and product innovation to enhance their sustainability efforts.