Strategic Management and Entrepreneurial Revenue Growth in Nigeria: An Empirical Analysis
Publication Date: 27/04/2023
Author(s): Egberi Onyeyime Edith (Ph.D).
Volume/Issue: Volume 6 , Issue 1 (2023)
Abstract:
This paper empirically analyzed the relationship between strategic management and entrepreneurial revenue growth in Nigeria using the descriptive survey research design. The theoretical framework of this study was hinged on the collaborative model of strategic management. The study relied on primary data obtained which was administered on six hundred (600) entrepreneurs in six (6) states of the Nigerian federation. Data obtained were analyzed via descriptive statistics (frequency counts, simple percentages, mean, standard deviation, minimum and maximum values, skewness kurtosis) and inferential statistics (simple regression). Findings revealed that strategic management serves as a major determinant in enhancing entrepreneurial revenue growth in Nigeria. The implication of the finding is that for entrepreneurs to realize revenue-growth objectives, they need to engage in efficient strategic management. In line with the findings of the study, it was recommended that entrepreneurs should make concerted efforts by putting in place efficient strategic management as well as engagements of entrepreneurial funding agencies that can help them achieve their goal of increased revenue.
Keywords:
Strategic management; Entrepreneurship; Entrepreneurial revenue growth; Nigeria.
