Strategic Decision-Making in Startups: The Role of Data-Driven Insights in Enhancing Business Innovation.
Publication Date: 12/08/2024
Author(s): Bilal Zaghmout.
Volume/Issue: Volume 7 , Issue 3 (2024)
Abstract:
This study examines the impact of data-driven decision-making on innovation within startups. By utilizing a mixed-methods research design, the study integrates quantitative data from surveys and innovation performance metrics with qualitative insights from interviews and focus groups. The findings reveal that startups employing data-driven strategies demonstrate higher innovation outcomes, including the development of new products and revenue growth. The research highlights the importance of data literacy and a data-centric culture as key factors in maximizing the benefits of data-driven decision-making. Additionally, leadership commitment is identified as crucial for successful adoption and implementation of data-driven strategies. The study underscores the potential of data-driven decision-making to foster innovation within startups and provides recommendations for enhancing data-driven practices.
Keywords:
Data-Driven Decision Making, Innovation, Startups, Data Literacy, Data-Centric Culture, Leadership, Mixed-Methods Research, Strategic Decision Making, Business Analytics.
