| 1 |
Author(s):
Glory Sunday Etim, Joseph Akam Mpoun, Nneoyi Nnana Arikpo, Geraldine Banku Mbu-Ogar.
Page No : 1-13
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Effect of Advertising on Customers’ Patronage of Peace Mass Transit Limited in Calabar, Nigeria
Abstract
The study examined the effect of advertising on customers’ patronage in Peace Mass Transit Limited in Calabar. It sought to explore the relationship between advertising (on radio, television and billboard) and customers’ patronage. The research design used for this study is the survey method. Primary data were collected using questionnaire instrument. Data analysis was done using Pearson’s correlation method. Based on the results, it was revealed thus, radio, television and billboard advertisement had a significant relationship with customers’ patronage. Therefore, the following recommendations were made: the company should devise effective strategy on how advertising will lead to growth of the organization; the management should be monitoring the activities sales product so that marketing objectives could be properly determined; the organization should implement policies on advertising and how it could be well planned.
| 2 |
Author(s):
Uche Nnyagu (Ph.D), Ozoh Jacinta Ngozi (Ph.D), Ugwu Christopher Amaechi.
Page No : 14-24
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Futility of War and its Traumatic Effect on Women: A Study of Ade-Okere’s Forest Dames
Abstract
War is futile and should be discouraged in its entirety by any individual, group, society or nation. Young men who never witnessed any war in their lifetime clamour for war in the face of any little provocation but those who had witnessed war never wished to experience any form of war again. During the civil war, the Northern part of Nigeria was aided by foreign allies against the Biafrans. The war was actually initiated by the northerners who started killing the Igbo people in the North with impunity. In the end, the war was declared as no victor, no vanquished even when millions of Igbo people were killed, their women and girls raped and their properties wasted. A lot of creative writings have been written on the theme of the futility of war. The creative writers in their individual works vividly demonstrate the futility of war with the aim to condemn any move for recurrence of war. Most of the writers wrote on the general perils of war. Many articles have equally been written on war and its imminent dangers to individuals and societies at large. In this paper, the researchers aim to investigate the traumatic effects of the civil war especially on Biafran women with the view to discourage further occurrence.
| 3 |
Author(s):
Olumuyiwa Abiodun.
Page No : 25-40
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Influence of Sustainability Marketing Performance on Organisational Sales Performance in the Food and Beverage Companies in Nigeria
Abstract
The study investigated sustainability marketing and organisational sales results in the food and beverage companies based on a study of Nigerian Bottling Company Plc in Lagos State. The study adopted a quantitative research method in terms of a descriptive research strategy using a survey method. A sample of 337 respondents was chosen through purposive sampling technique and convenience sampling technique to select respondents from the Nigerian Bottling Company Plc headquarters in Ebute Metta and Agidingbi areas of Lagos State. Data collection was done through a designed questionnaire and was analysed through the utilisation and employment of frequency distribution, simple percentages, means, standard deviations and regressionre analysis. The findings and outcomes from the data analysis indicated that social responsibility, economic responsibility and environmental responsibility have a significant positive influence on the sales performance of the Nigerian Bottling Company Plc in Lagos State. It was therefore concluded that sustainability marketing has a significant positive influence on organisational sales performance in the Nigerian Bottling Company Plc in Lagos State. In consensus with the results and conclusion of this work, it was recommended among other things that sustainability marketing strategy should be done in a meaningful manner that creates value for the communities and society, shareholders and investors as well as the environment in which the Nigerian Bottling Company in Lagos State operates.
| 4 |
Author(s):
Deepak Shimkhada (Ph.D).
Page No : 41-47
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Edgar Cayce and the Source of His Psychic Powers
Abstract
Edgar Cayce, often referred to as the "Sleeping Prophet," was a renowned American psychic who captivated the world with his remarkable abilities. Born in 1877 in rural Kentucky, Cayce possessed an extraordinary talent for accessing information beyond the scope of ordinary perception. He would enter a deep trance-like state and offer insights into a wide array of subjects, including health, spirituality, history, and even future events.
| 5 |
Author(s):
If-not God Moses, Samuel Agbenyo.
Page No : 48-57
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Liederkreis: Towards a Pedagogical Insight
Abstract
The German term, Liederkreis, translated as a song cycle, refers to a group or cycle of individually completed songs, designed to be performed in a sequence as a unit. This paper employs a bibliographic strategy, seeking to trace the evolution of this musical genre, and determine its implication for music pedagogy, premised on the theory of contiguity. Saturated data, collected through document review, were subjected to thematic-textual analysis. Findings suggest that song cycles emerged, towards the end of the Classical period and rose to their highest point in the Romantic period, with Beethoven having the credit for pioneering the genre. The study also revealed that in Leiderkreis, key relationship is important and plays a coherent role by making the songs an organic, composite whole in a manner which could be either formal or dynamic. It was concluded that Liederkreis has rich pedagogical prospects due to its focus on the strengths, talents, abilities of every student. The study recommended deliberate and adequate use of Liederkreis in the music classroom. By doing so, students could learn to value each other’s uniqueness in strengths, abilities, and competencies thereby promoting a community of learners where music teaching and learning becomes simplistic and organic, allowing all to grow and bloom. Future research will examine the extent to which Liederkreis has been employed in various music instructional contexts.
| 6 |
Author(s):
Afolabi Saka Adebayo, Aboderin Lawrence Omotose, Aboderin Demilade Ifeoluwa.
Page No : 58-68
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Overview of the Concepts of Legitimacy and Legitimation under the Nigerian Laws
Abstract
This article examines the concepts of legitimacy and legitimation under the Nigerian Laws. It explains the two concepts that are similar in nature by discussing who is a legitimate child and who is an illegitimate child; it also discusses the legal implications of an illegitimate child and that of legitimate child. It discusses the rights and privileges of a legitimate child and also those of an illegitimate child. The article discusses the statuses of illegitimate child under Islamic law, statutory law, customary law, and under void marriage and voidable marriages. It goes further to discuss the provision of Section 42 (2) of the 1999 constitution of the Federal Republic of Nigeria (as amended) viz-a-viz the status of illegitimate children. The work reviews some relevant cases to the topic. It concludes by summarizing that it could be deduced that before a child could be regarded as legitimate, he or she must be a product of a valid marriage. However, the case of acknowledgement did not take this into consideration. The article recommends that the Legitimacy Act be made less stringent, that the date of legitimation should be made effective from the date of birth and not the date of legitimation and that the constitution should be amended to include punishment for whoever discriminates or make derogatory remarks about an illegitimate child, among others.
| 7 |
Author(s):
Abdul-Majeed Yussif, Felli Gideon Kupule Adobaturu, Linda Wondwoiwe Chibeltu, Ophelia Philomena Aovare, Esther Anankware Bangase.
Page No : 69-81
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Stakeholder Mapping in Higher Education Management in Ghana: Insights from C. K. Tedam University of Technology & Applied Sciences
Abstract
The relevance of key stakeholders in the strategic decision-making processes of an organization cannot be overemphasized. And it has been established that for higher education institutions to survive the competition, they must engage stakeholders as one of their main intangible assets. It is against this background that this study was conducted to investigate stakeholder mapping strategies adopted by public universities in Ghana. It employed a qualitative method to interpret responses from Key Informants (KI), and literature, to empirically understand how effective stakeholder mapping is undertaken in higher education management. Expert Purposive sampling was used in the selection of the KIs to obtain privileged information regarding stakeholder mapping in higher education management using the C. K. Tedam University of Technology & Applied Sciences as a case study. The software applications used for the data collection and analysis were Google forms. The findings revealed that stakeholder mapping as a concept and a practice is anchored on the Act establishing the C.K. Tedam University of Technology & Applied Sciences and the University’s Statutes. It further reveals that stakeholder mapping served as a strategic tool for identifying and engaging key stakeholders through representation on Boards and Committees as well as consultative meetings and public fora on the basis of power, influence, and interest. However, some key stakeholder groups were not covered in the Act and thus not adequately represented on the governing council which is the apex decision making body. Accordingly, this study recommends that any future amendment of the Act should cover neglected stakeholders and Corporate Social Responsibility should be institutionalised as a measure for enhancing the University’s relations with external stakeholders.
