Journal of Marketing Strategy and Consumer Insights (JMSCI)

About the Journal

Journal of Marketing Strategy and Consumer Insights (JMSCI) is an international peer-reviewed open access journal that publishes original research in marketing, consumer behavior, branding, strategic management, and related business disciplines. The journal provides a platform for the dissemination of high-quality theoretical, empirical, and applied research that advances understanding of markets, consumers, and marketing decision-making in dynamic and competitive environments. JMSCI welcomes contributions that explore how organizations create, communicate, and deliver value while generating insights into consumer attitudes, preferences, experiences, and purchasing behavior across diverse sectors and cultural contexts.

Journal Information

1. 1

   Initial Editorial Check

   1–2 weeks
2. 2

   Peer Review

   6–8 weeks
3. 3

   Editorial Decision

   About 1 week
4. 4

   Publication

   1–2 weeks