Social Intelligence and Its Implication for Competitive Advantage in Manufacturing Sector

Abstract:

This study examined social intelligence and implication for competitive advantage in Nigeria manufacturing sector, using Mesmo Africa Limited, Ijan-Ekiti, Ekiti State, Nigeria as a case study. Specifically, the study sought to evaluate the effect of social intelligence which includes art and drama on organizational performance. The survey research design of primary data was used, with the aid of questionnaires as instrument for data collection. Analysis and hypothesis testing were carried out with statistical tools of frequency distribution, percentage, and Chi-square statistics. Findings from the data obtained indicate that social intelligence has a significant effect on performance and productivity of an organization. It was recommended that there is a need for the organization to train its staff in the best use of social intelligence systems in order to ensure the maximum benefit of the concept and to gain competitive advantage more on the value that the organization may get from social intelligence.