in Nigeria, ascertaining whether the online diaspora news media represents an alternative news platform to the homeland audience. Also, it investigates whether the diaspora media's reportorial style and news processing differ from the homeland mainstream media system. The study adopts semi-structured interviews and qualitative content analysis for its methodology. The sample population for the semi-structured interview consists of twenty-seven respondents selected through the purposive sampling technique. For the content analysis, sixty-eight news stories from six news outlets, including diaspora and homeland online media platforms, were analysed. Findings highlight marked differences in the form, structure, and ethical approach of diaspora news and mainstream homeland media. Also, the study results show that citizens view the diaspora news sites as platforms that break and provide information the mainstream media may not report due to political interference and other operational restraints. In addition, the diaspora provides a discursive sphere for citizens to debate public matters freely without the stringent moderation mechanisms of mainstream media. Read more

Meningitis continues to be a significant public health challenge in Nigeria, leading to substantial morbidity and mortality rates. Effective control and prevention strategies are crucial in mitigating the impact of this infectious disease. It is in the light of this that this study therefore, from an analytical audience perspective, examines health communication as a viable tool in the control and prevention of meningitis in Nigeria. The objective of this study is basically to examine the impact of health communication interventions on the knowledge and preventive behavior related to meningitis among the target audience in Nigeria. This study is anchored on the attitude change theory; and data were collected through the use of questionnaires. Findings from this study show that health communication interventions have been impactful because it has influenced the knowledge and preventive behavior of the respondents as regards to the control and prevention of meningitis. The study also revealed that health communication strategies have been highly effective in the control and prevention of meningitis in Nigeria. This study recommends that in order to enhance the effectiveness of health communication as a viable tool in the control and prevention of meningitis in Nigeria, the multi-channel communication approaches should be strengthened. Read more

The researcher set out to determine the Abia Audience perception of the portrayal of women in television Advertising. The fundamental reason behind the study is to ascertain the way Abia audiences, especially the women are portrayed in television advertising; two theories were used as theoretical framework; they are reception analysis theory and constructivism theory. The researcher adopted the survey research design, employing the questionnaire as an instrument for data collection. A population of 138,570 was used out of which a sample size of 400 respondents was studied. Findings from the respondents show that women are not happy about the way they are presented in television advertising. Also, findings show that women are generally found in advertisements for home products, baby items, cosmetics and food items. They are also generally portrayed stereotypically in the advertisement of entertainment, clothes, and cosmetics but are portrayed non-stereotypically in ads for tobacco, travel, food and financial services. Based on the conclusion, the researchers recommend advertisements where women were treated merely as an object to sell, need to be abandoned and women need to come up openly and boldly against their degrading presentation. Read more

Cultural imperialism refers to the dominance of media content from developed countries, often characterized by technological and economic superiority, which influences the culture of developing countries and leads to a preference for foreign cultures. This study analyses the cultural influence of Western cable television channels on Nigerian audiences, focusing on viewer perceptions and behavioural changes. Specifically, the research examines how channels such as DSTV, GOTV, and Star Times shape viewers' cultural preferences and behaviours. Employing a mixed-method approach, the study combines quantitative data from surveys and qualitative insights from interviews. Respondents were selected through purposive and random sampling, targeting individuals with access to cable television. The relevance of cultural imperialism theory is evaluated in the context of Western television's influence on Nigerian audiences. Findings reveal that while Western television channels are accessible, their influence on Nigerian viewers is limited. Instead, viewers strongly prefer local cultural elements such as music, language, dress, and locally relevant information. Observed behavioural changes, such as shifts in entertainment choices and social practices, also indicate a selective adoption of foreign content, often filtered through a local lens. Additionally, the study identifies erratic power supply as a significant factor limiting the impact of cultural imperialism in Nigeria. These findings challenge the assumption of Western media dominance and suggest that local culture remains resilient despite global media influences. The study's implications highlight the need for policies that support local content production and cultural preservation in the face of globalization. Read more