The rapid digital transformation of the global economy has fundamentally altered the employability landscape, demanding that business education graduates possess robust digital competencies. This study investigated the rating of digital creativity and digital literacy skills required for the employability of business education graduates, as perceived by business educators in universities in Anambra State, Nigeria. Utilizing a descriptive survey design, data were collected from 45 business educators across three universities. A structured questionnaire measured perceptions of 5 digital creativity skills and 4 digital literacy skills on a 5-point Likert scale. Findings revealed that both digital creativity skills (grand mean = 3.92) and digital literacy skills (grand mean = 4.35) were rated as "Highly required." Key skills included the use of graphic design tools (mean = 4.04), social media marketing (mean = 4.33), word processing (mean = 4.47), and online collaboration tools (mean = 4.18). Inferential statistics indicated no significant differences in ratings based on educators‘ gender (p > .05) or years of teaching experience (p > .05). The study concludes that business educators unanimously recognize these skills as critical. It recommends the mandatory integration of practical, hands-on modules for graphic design, video editing, and advanced word processing into the business education curriculum. Read more

This study investigated the impact of organizational training and employee creativity on job productivity among administrative staff of Ogun State polytechnics, Nigeria. A cross-sectional survey design was employed, with 201 respondents randomly selected from a population of 415 staff across three institutions. Data were collected using the validated Employee Creativity, Organizational Training and Job Productivity (ECOTJoP) Scale, which demonstrated sufficient reliability (Cronbach’s alpha = 0.7). Regression analysis revealed that training and creativity jointly accounted for 66% of the variance in productivity (R = 0.82, R² = 0.67, Adj. R² = 0.66), with training emerging as the strongest predictor (67–74%), while creativity contributed moderately (26–27%). Correlation results confirmed strong positive associations between training and productivity (r = 0.86, p < 0.01) and moderate associations between creativity and productivity (r = 0.52, p < 0.05). ANOVA indicated significant demographic differences, with mid-career staff (ages 31–40, 5–10 years of experience) exhibiting higher productivity, suggesting adaptability and experience enhance outcomes. Histograms showed near-normal distributions of performance scores centered around 45, reflecting consistent productivity levels. The study concludes that continuous training enhances efficiency, creativity fosters innovation, and together they sustain productivity. It recommends structured professional development and creativity-driven initiatives to strengthen institutional resilience and effectiveness in higher education administration. Read more

The study examined the impact of Airtel Nigeria’s ‘A Reason to Imagine’ CSR campaign on youth attitudes towards creativity in Owerri Senatorial Zone, Imo State, with a population of 1,402,429 youths. Using questionnaires, data from a sample of 385 respondents were analysed through descriptive statistics and hypothesis testing. Findings revealed that awareness and exposure significantly influenced positive attitudes towards creativity, supporting social cognitive, elaboration likelihood, and planned behaviour theories. The campaign effectively shaped perceptions, promoting engagement in creative pursuits among youths. Read more

Purpose – This study examines how empowering leadership enhances employee creativity through psychological empowerment and job engagement in Ghana’s hospitality industry. Design/methodology/approach – Survey data from 423 hospitality employees were analyzed using PLS-SEM, testing direct, parallel, and sequential mediation effects with 5,000 bootstrap resamples. Findings – Empowering leadership significantly predicted creativity, psychological empowerment, and job engagement. Psychological empowerment and job engagement both independently and sequentially mediated the leadership–creativity relationship. The model explained 67.8% of the variance in employee creativity, with most effects operating indirectly through empowerment and engagement. Practical implications – Hospitality organisations should strengthen empowering leadership, foster psychologically empowering work environments, and design engaging jobs to stimulate employee creativity. Originality/value – The study advances leadership and creativity research by uncovering sequential mediation mechanisms in an under-researched African hospitality context. Read more

Ghana introduced a New Standard-Based Curriculum in Basic Schools, and to promote literacy, imagination, and creativity, an integrated approach to teaching English language and Literature is recommended. This study explored the teaching of integrated English Language and Literature in the Dahinsheli Junior High School. A qualitative research approach and an Exploratory Case Study Design were employed. An observation checklist and interview were used for data collection. Basic 7 and 8 students and their teachers were purposively sampled for the study. Using thematic analysis, the results indicate that the teachers employed diverse and innovative teaching strategies, However, it was observed that the integration was more pronounced during literature lessons and nonexistent during language lessons. Also, the voluminous nature of the curriculum, limited time allocation, inadequate teaching aids, and lack of professional development were challenges teachers face as they implement the curriculum. Read more

The competitive environment in the telecommunications industry in Nigeria has radically shifted with the doubling of major industry players from two to four and subsequent surplus in production capacities. The dramatic changes occurring within the telecommunications industry are causing a number of established industry players to struggle with sustaining the previously high levels of profitability, with core strategies being to either differentiate or become low-cost players. This study examined the relationship between blue ocean strategy and the performance of selected telecommunication companies in Enugu Nigeria. Population of the study making up a total of three thousand eight hundred and five (3,805) constitutes the staff and management of MTN, Globalcom, and Airtel in Enugu metropolis in the month of December, 2024. Data for the study were collected through the distribution of well-structured questionnaire. The Cochran Sample determiner was used as the sample size derivation statistic and it yielded three hundred and fifty (350). The study utilized both qualitative and quantitative approaches to data analysis. This is through the descriptive and inferential statistical tools of analysis. The descriptive that was used in the interpretation and analyses of data through the frequency tables and simple percentages. The major findings of the research are that reduction strategy has a positive and significant effect on the performance of telecommunication companies in Enugu state, elimination strategy has a positive and significant effect on the performance of telecommunication companies in Enugu state, creative strategy has a positive and significant effect on the performance of telecommunication companies in Enugu state and innovation strategy has a positive and significant effect on the performance of telecommunication companies in Enugu state. It is therefore the recommendation of this study that companies should keep abreast of technological innovations and industry trends to anticipate future demands and identify new opportunities for differentiation. Read more

Purpose: This study examined the impact of creativity, innovation, and entrepreneurial development at Media Mall Eket, Akwa Ibom State. Methodology: Utilizing a survey research design and census sampling technique, data were collected from all 58 employees. Analysis involved coding and applying descriptive statistics, analysis of variance, and multiple regressions using SPSS. Findings: Findings revealed that Idea Generation had a significant positive effect on Entrepreneurial Development (p = 0.000) while Problem-Solving had a significant negative effect (p = 0.995). Process Innovation demonstrated a very weak positive effect (p = 0.958), and Marketing Innovation had a significant positive effect (p = 0.000). Originality / Value: The study concludes that Idea Generation and Marketing Innovation are the most influential variables on Entrepreneurial Development. Recommendations include fostering creativity through brainstorming and innovation challenges, investing in advanced marketing strategies, and focusing on customer feedback. It is also suggested to enhance training for critical thinking and problem-solving, adopt structured problem-solving frameworks, and increase resources for Research and Development. These steps aim to stimulate innovation and improve entrepreneurial outcomes. Read more

This research paper is an investigation to ascertain the Entrepreneurial Potential of Performing Art to Nigeria’s Economic Development. The objective of the study is to identify entrepreneurial potentials in performing Art, to determine the business viability of performing Art industry and to ascertain how entrepreneurs in performing Art industry can contribute to Nigeria’s economic development. A descriptive survey research design was adopted for the study. The sample of the study was achieved using random sampling technique. The sample for this study was 69 respondents. These selected sixty nine (69) respondents were performing art professionals which include Nollywood actors and musicians in Asaba Delta State, Nigeria. Instrument used to collect data was the questionnaire. The data collected were analyzed using simple percentage, mean, standard and chi square. The overall findings of the study are that there is entrepreneurial potential in performing Art through payment of fees for performing at Events, including festivals. This can be ticketed performance art events or it can be within wider events or earned fees from acting in a Nollywood movie, Intellectual property earning for celebrities and sales of art products and services as well as production of artifact. The study also revealed that there is significant and positive connection between Performing Art and profitability and it was also discovered that entrepreneurial innovation made Performing Art possible and a viable business model. High demand for entertainment, global acceptance of performing Art products has made performing Art a viable business model for Nigeria’s economic development and transformation. The study recommends that for theater practice to be feasible and for the personal talents, ideas, and creative contributions of the artists to be effective and contribute to the economic development of Nigeria, entrepreneurial skills are necessary and a prerequisite. Read more

The study examined the relationship between entrepreneurial design thinking and marketing performance of food and beverage firms in Port Harcourt, Rivers State. This study adopted a correlational research design, with the population of the study comprising 25 food and beverage firms in Rivers State. Sequel to the population of the study, which is 25 food and beverage firms, the study adopted a census study with a focus on the managerial staff (production manager, quality control manager, marketing manager, and procurement manager). The questionnaire was distributed in a frame of four (4) copies per firm. A total of one hundred (100) copies of the questionnaire were distributed. The reliability of the instrument was determined using Cronbach's alpha test and it stood at 0.88, higher than the benchmark of 0.7. The data collected for this study were analyzed through descriptive and inferential statistics. The Spearman Rank-Order Correlation Technique was employed to test the various hypotheses formulated. The empirical results of this study confirmed that all the dimensions of entrepreneurial design thinking (creativity, and problem solving) were found to be significant predictors of marketing performance as measured by sales growth. Since all the dimensions of entrepreneurial design thinking are significant predictors of marketing performance, it is therefore concluded that entrepreneurial design thinking has the potential of improving marketing performance of food and beverage firms in Port Harcourt, Rivers State. Based on the findings and conclusions, the study recommends that: food and beverage firms should come up with creative designs, novel products and services that will catch the customer’s attention and improve marketing performance. Also, food and beverage firms, especially those facing different challenges, should adopt a problem solving approach to enable them to improve their sales growth. Read more

The study examined innovative behaviour and opportunity recognition of food and beverages firms in Port Harcourt. The study used a correlational research methodology, and the population consisted of 25 food and beverage businesses in Rivers State. The study used a census survey with a managerial staff focus in addition to its population of 25 food and beverage companies. One hundred twenty-five (125) copies of the questionnaire were made available in total. The data collected for this study were analyzed through descriptive and inferential statistics. The Spearman Rank-Order Correlation Technique was employed to test the various hypotheses formulated with the aid of the Statistical Package for Social Sciences (SPSS). From the data generated and analysed, it was empirically discovered that a positive and significant relationship exists between Innovative Behaviour and Opportunity Recognition of food and beverages firms in Port Harcourt. Problem solving and creativity showed a strong positive relationship with s opportunity recognition of food and beverages firms in Port Harcourt. The study concluded that engaging in innovative behaviour will achieve bumper success in many food and beverages firms. Following the conclusion above, the study therefore recommends that; Food and beverages firms in Port Harcourt should adopt problem solving approach to take advantage of market opportunities and improve sales and also food and beverages firms should be creative and innovative, especially through new product development, being first to market with new products. Read more