This study examined the role of the media in combating child rights violations in Yenagoa, Bayelsa State, with particular focus on the activities of Do Foundation and the contributions of Glory FM Yenagoa. The study was guided by three objectives, which were to examine the extent to which Glory FM creates awareness about child rights and child rights violations, determine the role of media programmes and campaigns in supporting the advocacy activities of Do Foundation, and assess the effectiveness of media coverage in influencing public attitudes and responses toward child rights protection. The study adopted a quantitative research design, using a structured online questionnaire as the instrument for data collection. The population comprised residents of Yenagoa,which is 352,285 according to 2006 Census figure, projected at 579,235 at 2.52% growth rate in 2026, while the sample size was determined using Krejcie and Morgan formula. Purposive sampling was employed in selecting respondents who were considered relevant to the study. A total of 384 questionnaires were administered online, out of which 340 were properly completed and used for analysis. Data were analysed using frequency counts and simple percentages. The findings revealed that Glory FM Yenagoa plays an important role in creating awareness about child rights and child rights violations, with respondents acknowledging radio as an effective medium for child rights awareness. The study also found that media programmes and campaigns support the advocacy activities of Do Foundation by increasing public awareness and strengthening child rights advocacy. Furthermore, the findings indicated that media coverage influences public attitudes and responses toward child rights protection by encouraging the reporting of child abuse and reducing tolerance for child rights violations. The study concludes that the media remains an important instrument for child rights advocacy and public enlightenment in Yenagoa. It recommends that Glory FM should increase child rights awareness programmes, while stronger collaboration between media organizations and Do Foundation should be encouraged to improve advocacy efforts and promote effective protection of children's rights. Read more

With digital technology significantly revolutionizing the way organizations interact with their customers, digital brand communication has become one of the most critical components that can help organizations develop a competitive edge and build long-term relationships with their customers. Even though digital communication has been rapidly developing in the modern world, there is little understanding of digital brand communication in Africa and specifically in Nigeria through the prism of the relevant academic literature. The purpose of this review paper is to analyse the development, theoretical background, drivers, and perspectives of digital brand communication in Africa. Using an approach of narrative integrative review, this paper critically examines existing literature available in various disciplines such as communication, marketing, branding, and information systems in order to gain insight into the concept of digital brand communication in the new digital ecosystem. Some of the key factors that determine effective digital brand communication are social media marketing, personal communication, content marketing, influencer marketing, user generated content, electronic word of mouth, artificial intelligence, omnichannel communication, and mobile first engagement. Digital brand communication is constrained by infrastructural constraints, digital inequality, privacy issues, cyber security threats, regulatory concerns, and cultural diversity. Through the synthesis of Relationship Marketing Theory, Consumer Engagement Theory, and the Technology Acceptance Model, a comprehensive theoretical framework for digital brand communication in Africa is proposed by this study. This literature review adds to the body of knowledge through its analysis of digital brand communication in relation to the African context, the development of a comprehensive perspective, and a research agenda that can be used in future research. The results of the study are valuable in their recommendations for the design of ethical and consumer-centric digital branding that could build brand equity and competitive advantage in Africa. Read more

This study examined how selected international news media presented President Bola Ahmed Tinubu’s economic policies to their global audiences, with particular attention to the nature and extent of coverage, dominant frames, and tonal orientation of reportage. Anchored on the Framing theory, the study adopted a qualitative–quantitative method to sample and analyse 200 news items published by the BBC, Al Jazeera, Reuters, and The New York Times between May 29, 2023 and September 30, 2025. The findings revealed that international news media’ coverage of President Bola Tinubu’s economic policies was moderate but uneven, with a focus on major reform milestones, including the removal of fuel subsidy, unification of the exchange rate, and fiscal restructuring. While Reuters and The New York Times focused predominantly on market reactions and investor confidence, the BBC and Al Jazeera emphasised the social and human consequences of the reforms. The dominant frames identified included economic reform, human impact, and governance accountability, which collectively portrayed President Tinubu’s policies as bold, yet socially disruptive. In terms of tone, the reportage ranged from neutral to negative, reflecting cautious skepticism about the short-term outcomes of the reforms despite acknowledging their long-term necessity. The study concluded that international media significantly shape global perceptions of Nigeria’s economic governance through selective framing and tonal emphasis. It therefore recommended that international news media must build a balanced coverage of Nigeria’s economic reforms beyond initial headlines, while adopting multi-perspective framing frameworks that reflect both the economic rationales and human consequences of President Bola Tinubu’s reforms. Read more

This study explores how digital marketing strategies influence customer engagement within social media advertising, with particular attention to consumers in the United Kingdom. As digital platforms increasingly shape the way organisations communicate with their audiences, understanding the mechanisms that drive engagement has become more important. Drawing on customer engagement theory and contemporary digital marketing literature, the study examines how strategic content and communication approaches affect the way consumers interact with brand-related messages online. A quantitative research design was employed, with data collected through a structured questionnaire distributed to social media users. In total, 46 valid responses were analysed using descriptive statistics, correlation analysis, and regression techniques. The results indicate a statistically significant relationship between digital marketing strategies and customer engagement. In particular, the findings suggest that well-designed digital strategies can meaningfully influence behaviours such as liking, sharing, commenting, and other forms of interaction with online advertisements. These findings underscore the value of creating content that is not only informative but also interactive and tailored to user preferences. Rather than viewing engagement as a passive outcome, the study highlights its dependence on how effectively organisations design and deliver their digital communications. The research contributes to ongoing academic discussions by offering empirical insight into the role of digital marketing strategies in shaping engagement within social media environments. From a practical standpoint, the study suggests that organisations should place greater emphasis on content quality, interactive communication, and data-driven personalisation. However, the findings should be interpreted with caution due to the relatively small sample size and the use of convenience sampling. Future research could build on this work by incorporating additional variables, such as trust and brand loyalty, as well as examining differences across platforms and cultural contexts. Read more

This study examined the role of Digital Marketing in the Performance of Small and medium-scale enterprises in Imo State. Guided by four key objectives, the study explored the impact of social media marketing on brand visibility, the influence of search engine optimization (SEQ) on market expansion, the implications of email marketing on customer engagement, the effect of content marketing on customer base growth of small and medium enterprises (SMEs) in Owerri Imo state. A survey design was adopted, and data were collected from 80 employees from 10 purposively selected SME,s that have been in existence for the past four years in Owerri Municipal. Imo State.. Data analysis was conducted via Descriptive Statistics of Mean and Percentages. And the hypothesis was tested using Chi Square with the aid of SPSS version 22.0 The results revealed a positive and significant relationship between the dimensions of Digital Marketing and the Measures Performances of Small and Medium Enterprises (SME's) The study recommends that SME's in IMO State should integrate the Digital Marketing tools into their Performance and Growth strategies, particularly Brand visibility and customer Engagement, Market Expansion and Customer base Growth. Read more

The study examined the impact of Airtel Nigeria’s ‘A Reason to Imagine’ CSR campaign on youth attitudes towards creativity in Owerri Senatorial Zone, Imo State, with a population of 1,402,429 youths. Using questionnaires, data from a sample of 385 respondents were analysed through descriptive statistics and hypothesis testing. Findings revealed that awareness and exposure significantly influenced positive attitudes towards creativity, supporting social cognitive, elaboration likelihood, and planned behaviour theories. The campaign effectively shaped perceptions, promoting engagement in creative pursuits among youths. Read more

This study investigated personality factors and the utilisation of educational media resources by secondary school teachers in Ogun State, Nigeria. It sought to identify personality traits influencing media use, determine the type and frequency of media resources utilised, and establish the relationship between teachers’ personality factors and media utilisation. A descriptive correlational research design was adopted. The study population comprised 4,225 teachers and 265,332 students in public junior secondary schools. Using a multi-stage sampling technique, 1,170 teachers and 733 students were selected from 28 schools across eight Local Government Areas. Data were collected with a structured questionnaire and analysed using descriptive and inferential statistics. Findings revealed that teachers exhibited high levels of openness, conscientiousness, extraversion, and agreeableness, with low neuroticism, suggesting positive personality profiles. The study also found a high level of utilisation of educational media resources, particularly audio materials, realia, and computer-assisted tools, while visual and audio-visual media were less frequently used. A significant positive correlation (r = .598, p < .05) was found between teachers’ personality factors and the utilisation of educational media resources, implying that teachers with strong positive personality traits are more likely to effectively adopt and use educational media in their instructional practices. The study concluded that teachers’ personality characteristics play a critical role in their willingness and ability to integrate instructional media for effective teaching and learning. It recommended regular training to enhance teachers’ creativity and media-handling skills, improved access to instructional resources, and the inclusion of personality development courses in teacher education programmes to foster positive traits that support effective media utilisation. Read more

With special reference to Igboukwu, a town of cultural significance in Anambra State, Nigeria, this study examines the impact of marketing communication on tourism patronage. The study aimed to identify the communication techniques used to promote tourism, assess their effectiveness, and highlight the challenges hindering their utilization. A descriptive survey design was adopted, and structured questionnaires were administered to required sample size of 95 respondents, including government officials, hotel employees, and business owners but 85 participants were retrieved and the data were analyzed using Statistical Package for the Social Science. Findings revealed that the major communication tools used to promote tourism in Igboukwu include social media, radio and television commercials, posters, billboards,and word-of-mouth communication. Among these, social media and interpersonal interaction were identified as the most effective channels for attracting tourists. The study further showed that regular and well-planned marketing campaigns significantly increase tourists’ awareness and visitation levels. However, inadequate funding, poor infrastructure, and limited digital exposure remain key challenges. The study concludes that effective marketing communication strategies are essential for promoting tourism in heritage destinations. It recommends greater social-media engagement, community-based promotion, collaboration with media organizations, and increased government support to sustain tourism development and foster regional economic growth. Read more

The menace of disinformation in society has reached a disturbing height that calls for urgent attention. This research examines the problem and taxonomy of disinformation, highlighting its classification, plausible sources, likely impacts, and dimensions to answer the research questions proposed to resolve the identified research problem/gap. The study examines the origins, evolution, and modernization of disinformation, particularly in the context of the emergence of artificial intelligence and social media platforms. Although disinformation is often employed for disingenuous reasons, this study analytically highlights its strengths and limitations, subsequently emphasizing the need for a balanced view of its pros and cons. This research also considers the overview of various software responsible for identifying, moderating, and countering disinformation. It generally debates both open-source and proprietary software toolkits/frameworks in the context of disinformation, specifically identifying individual software/toolkits that are uniquely relevant to combating disinformation. Thus, it is concluded that disinformation has a significant negative impact that immediately calls for the implementation of both preventive and mitigative strategies. Embracing machine learning and natural language provides a significant opportunity to analyze and detect disinformation. Read more

In the rapidly evolving digital landscape, brand awareness has become a crucial factor for business success. Digital marketing encompassing online tools and platforms like social media, content marketing, SEO and influencer collaborations that give brands new ways to reach and engage consumers. This paper examines how digital marketing can help brands build awareness in today’s hypercompetitive environment. Building on current literature and practical examples, it analyses how different digital strategies influence consumer recognition, recall, and perception. It highlights the importance of aligning digital tools with brand identity, creating consistent and engaging content, and leveraging data-driven techniques to enhance visibility. This study contributes to the academic understanding of digital branding while offering practical recommendations for firms aiming to strengthen their position in the contemporary competitive digital environment. Read more