October 9, 2024•DOI: 10.52589/AJAFR-T8ZOWAZQ•Volume 7 Issue 4•1,344 views
This study assesses the impact of monetary policy on the financial performance of the listed consumer goods firms in Nigeria. The study uses purposive sampling technique and elimination method to determine the considered listed consumer goods firms in Nigeria over a period of 2012-2023 and analyzed the impact of monetary policy variables of interest rates and inflation rate on the financial performance of these firms, measured by earnings per share as the indicator. Regression analysis was used to analyze the data. The results specifically show that changes in interest rate has a positive significant influence on the financial performance of listed consumer good firms while changes in inflation rate have no significant influence on the financial performance of listed consumer goods firms. The study recommends implementation of interest rate policies by the monetary authority that will balance stability and economic growth knowing the positive impact on the financial performance of the consumer goods firms. Read more
Keywords:Consumer Goods FirmEarning per ShareFinancial PerformanceInflation RateInterest RateMonetary policy.
Journal of Marketing Strategy and Consumer Insights (JMSCI) is an international peer-reviewed open access journal that publishes original research in marketing, consumer behavior, branding, strategic management, and related business disciplines. The journal provides a platform for the dissemination of high-quality theoretical, empirical, and applied research that advances understanding of markets, consumers, and marketing decision-making in dynamic and competitive environments. JMSCI welcomes contributions that explore how organizations create, communicate, and deliver value while generating insights into consumer attitudes, preferences, experiences, and purchasing behavior across diverse sectors and cultural contexts.
Research Journal of Hospitality and Tourism Management (RJHTM) is an international peer-reviewed open access journal that publishes original research in hospitality, tourism, leisure studies, destination management, and related disciplines. The journal provides a platform for high-quality scholarship that examines hospitality and tourism as dynamic economic and social systems shaped by changing consumer expectations, technological developments, environmental considerations, and community interests. RJHTM welcomes contributions that advance understanding of management practices, service delivery, tourist behaviour, destination development, and sustainable tourism through rigorous theoretical and empirical research.