Development Communication in the Artificial Intelligence (AI) Era: Navigating Cultural Complexity and Technological Advancements.
Publication Date: 23/12/2024
Author(s): Nonye Benedeth Ezeaka (Ph.D.), Venatius Anayo Umennebuaku (Ph.D.).
Volume/Issue: Volume 7 , Issue 3 (2024)
Abstract:
In the rapidly evolving landscape of the 21st century, the intersection of artificial intelligence (AI) and development communication presents both opportunities and challenges that demand nuanced exploration. This paper examines how technological advancements in AI are reshaping communication strategies within diverse cultural contexts. By employing qualitative analysis, the study unravels the implications of AI-driven tools for information dissemination, audience engagement, and participatory communication processes, with a strong emphasis on cultural sensitivity and inclusivity. The paper delves into the transformative potential of AI to enhance developmental outcomes, bridging gaps in access to information and fostering dialogue among various stakeholders. Concurrently, the study addresses the ethical considerations and risks inherent in algorithmic biases and the digital divide, underscoring the need for mindfulness in deploying these technologies. This exploration ultimately aims to provide insights for practitioners and policymakers in leveraging AI’s capabilities while prioritizing sustainable development and cultural respect. By advocating for a balanced approach, the paper seeks to promote technological innovation within a framework that values equity, diversity, and community empowerment in the realm of development communication.
Keywords:
Development Communication, Artificial Intelligence, Culture, Complexity Technological Advancements.
