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Author(s): O.A.P. Otaru, D. Enegesele.

Volume/Issue: Volume 4 , Issue 1 (2021)

Abstract:

Most human activities around the world are technological using the internet due to the COVID-19 pandemic. The pandemic had a devastating effect on the economy and human activities of many counties of the world, Nigeria inclusive. The adoption of the internet around the world is encouraging but with its challenges such as fraud, lack of privacy, and other negative verses. This problem has a strong influence on customer’s behavior, which has a significant effect on e-commerce. Thus, it is pertinent to assess the impact of the COVID-19 pandemic on e-commerce in Nigeria. This research used a cross-sectional survey design with a population, which comprised of internet users in Nigeria. A sample size of 411 was drawn using the Taro-Yamane formula for sample size determination; stratified random sampling was applied. Primary data was collected using a self-administered questionnaire, and these data were analyzed using descriptive statistics and factor analysis. Results revealed that COVID-19 significantly (p<0.05) increased the adoption, satisfaction, and sustainability of e-commerce in Nigeria. In conclusion, the factors that influenced customer’s behaviour in the adoption of e-commerce during COVID-19 lockdown are convenience, service satisfaction, and trusts such as privacy and transaction security.

Keywords:

COVID-19, Purchase, E-Commerce, Customer, Lockdown, Behaviour

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