Objectivity: Why it is Important and How it Can be Realised in Media Practice

Publication Date: 08/09/2023

DOI: 10.52589/AJSSHR-NVCHCSWJ


Author(s): Daniel Bo (Ph.D), Gabriel T. Nyitse (Ph.D), Shemenenge Yvonne Atime (Ph.D).
Volume/Issue: Volume 6, Issue 5 (2023)
Page No: 1-15
Journal: African Journal of Social Sciences and Humanities Research (AJSSHR)


Abstract:

This study interrogates the growing tendency to assume the impossibility of journalistic objectivity. Specifically, it sieves through the controversies and articulates the way forward. The study adopts a Discourse Analysis approach and anchors its contentions on the Correspondence and Coherence theories. The analysis concludes that journalistic objectivity is distinctively a news function. And that it is not only desirable but possible and realisable if approached within a defined context. Based on this framework, the study provides a standard for achieving journalistic objectivity in media practice.

Keywords:

Objectivity, News, Content Genre, Journalism.

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