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Author(s): Bassey, Andrew Ubong.

Volume/Issue: Volume 7 , Issue 2 (2024)

Abstract:

The significance of television as a mobilisation medium is widely acknowledged on a global scale. African Independent Television's (AIT) "Democracy Today" programme holds a prominent position as a political, social, and economic show and is considered one of the flagship programs on Nigerian television. This study aims to explore the public perception of AIT's "Democracy Today" programme in its role in promoting Nigeria's democracy. Drawing on media dependency theory, agenda setting theory, and the psychological theory of perception, the research used a survey research design, employing an availability sampling technique to distribute 400 questionnaires among residents of the Federal Capital Territory, Abuja, Nigeria. The findings revealed that participants were familiar with and exposed to the "Democracy Today" programme, and data indicated that they believed the programme had a positive impact on Nigeria's democratic development. Moreover, the study found that a majority of participants comprehended the content aired on the "Democracy Today" programme. The research in conclusion posits that the opinions of Abuja residents regarding the development of the country's democracy have been significantly influenced by AIT's "Democracy Today" programme. The study recommends the initiation of more programmes similar to "Democracy Today" by broadcast stations in Nigeria, emphasising the potential for broadening Nigerians' knowledge about the country's democratic journey.

Keywords:

Democracy, Television, Programme, Perception, Promotion.

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