Social Media in Political Mobilization and Civic Engagement in Nigeria: A Conceptual Approach.
Publication Date: 02/07/2025
Author(s): Chibueze Nnaemeka Njoku, Innocent Paschal Ihechu (Ph.D.), Okechukwu Gerard Njoku (Ph.D.).
Volume/Issue: Volume 5, Issue 2 (2025)
Page No: 30-37
Journal: British Journal of Mass Communication and Media Research (BJMCMR)
Abstract:
In Nigeria, social media has transformed the political landscape, playing a critical role in political mobilization and civic engagement. This conceptual paper explores the intersection of social media and political activism in Nigeria, focusing on how platforms such as Twitter, Facebook, and Instagram have enabled citizens to organize, mobilize, and influence political outcomes. Drawing on the Social Movement Theory (SMT), the paper analyzes the dynamics of online activism, its impact on traditional political processes, and the broader implications for Nigerian democracy. The study also considers challenges such as misinformation, digital divides, and political elites' co-optation of social media.
Keywords:
Activism, Digital, Political, Social Media, Digital divide, Social movement, Political Mobilization etc.
