Digitization of the Broadcast Industry in Nigeria: An Appraisal of the Broadcasting Corporation of Abia State.
Publication Date: 26/04/2024
Author(s): Omeonu Dennis Ugochukwu (Ph.D.), Ikpeama Chijioke John.
Volume/Issue: Volume 4 , Issue 1 (2024)
Abstract:
Media Practitioners view the concept of new advancement in the industry from different lenses, thus, it may be as a result of how they perceive development in the society, which involves negative or positive aspects. Since the partial introduction of digitisation in 2012 in Nigeria, broadcast media organisations have been witnessing changes in their organisations both in texts, pictures and in sound. Impressingly, the sort of timely information that is being found in the public domain today for the satisfaction of people can't be over-emphasised which is termed as a precursor of digitisation. digitisation of media organisations entails the concept of converting texts, pictures or sounds in a computerised form which would be processed faster than the analogue method. Transmission to digitisation by many media organisations which the Broadcasting Corporation of Abia State is involved with, gives room for quick generation of data, fast delivery and quality sound and picture presentations as well as multi participation in the Communication flow. The major objectives of this study would be to determine the extent of digitisation of the Broadcasting Corporation of Abia State and examine the level of exposure of the Broadcasting Corporation of Abia people towards digitisation. The study would also aim at ascertaining the effects of digitisation of Broadcasting Corporation of Abia. Hence, to unravel the challenges that are associated with the digitisation of the organisation, preferable ways of redressing the challenges would also be considered pertinent. Thus, the study would be anchored on the technological determinism theory. However, the study shall adopt the survey design and also select 10 Staff from BCA in order to get their responses on the subject matter when it is the right time to get to the field for data collection.
Keywords:
Digitisation, Public sector, Communication, appraisal, broadcasting, advancement.
