Effectiveness of Media Campaign on Prostrate Cancer Awareness on South-East Men.
Publication Date: 31/01/2025
Author(s): Ikpeama Chijioke John (Ph.D.), Obiageri Lorritha Ugochukwu-Oduh, Emenike Ubani Ikedichi.
Volume/Issue: Volume 5 , Issue 1 (2025)
Abstract:
The major objective of the study was to find out the extent South-East Nigerian men access media information on tackle prostate cancer. The study adopted framing theory. The study also adopted triangulation method with questionnaire and interview as instruments for data collection. The sample size was made up of 385 respondents, out of a population of 5,068,566. Multi-stage sampling technique was adopted for the study. The major findings of the study showed a high level of regularity in media access to information to tackle prostate cancer. It was also revealed that there is a high level of interest in getting more media information about tackle of prostate cancer. It was concluded that media campaign on tackle prostate cancer and sensitization of health benefits is a serious campaign both on Social media, electronic and print. This is because of the high level of spread of the ailment and its deadly nature. It is therefore recommended that South-East Nigeria men and beyond should endeavour to seek and access more information about prostate cancer in order to be updated about the ailment as well as preventing and remedying the situation.
Keywords:
Effectiveness, Media, Campaign, Prostrate Cancer, Awareness.
